Clickbooth Says It's Good to Be On Top

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If you are attending Affiliate Summit in New York next week, you might have noticed there are three competing parties Monday night during the conference. You might have received numerous emails from the organizers of these events as well as the event sponsors.

In the past, we have attended parties by all three of these organizer and all have been well attended, enjoyable events. Which is really why we wish they weren' all on the same night. Sunday night would work just as well as Monday night, Yes, yes, ShareASale always has it's party Sunday night but it starts early and ends early. The other three parties tend to be later at night so it wouldn't be so much of a conflict.

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by Steve Hall    Aug-10-12    
Topic: Industry Events



Six Best Practices to Achieve 10X Fan Growth

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On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Compared to the average, these top performing brands achieve:

  • 2X greater reach
  • 3X greater engagement
  • 10X greater fan growth
What's their secret? To find out, Wildfire analyzed 10,000 Facebook campaigns from a 9-month period. In this report, part of the Adrants whitepaper seires, Wildfire shares the 6 best practices that allowed the top 10 percent of those campaigns to outperfom the others.

Download the report now to find out how you can improve your Facebook marketing efforts.

by Steve Hall    Aug-10-12    
Topic: Research, Social



Travelport Smartpoint Shares Yet Another Travel Agent Epic Fail

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About a week or so ago, Travelport Smartpoint App released a video that had bored travel agents jumping over desks until one agency experiences an epic fail. This week, the brand is out with yet another goofy video highlighting travel agent boredom or, in Travelport-speak, unproductive behavior.

In this outing, called Raise Your Bar, we have a guy who hangs from the ceiling, swings, and then, yes, has an epic fail. The would be epic fail series is quite good at entertaining as well as delivering the brand's message of what travel agent life is like without Travelpoint.

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by Steve Hall    Aug-10-12    
Topic: Video



Isaiah Mustafa...On A Horse In A Downy Commercial

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Wait, what? What's that voice intoning this new Downy Infusions commercial? Yes. It's the man your man could smell like, Isaiah Mustafa. It seems Grey New York wanted in on the Isaiah Mustafa action when it sought talent for the ad. And in a nod to Wieden + Kennedy's Old Spice work, Mustafa ends the commercial, yes, on a horse.

AgencySpy reports Wieden + Kennedy "demanded" to be on set despite having no life-long ownership over Mustafa. Both Downy and Old Spice are P&G products so it would seem the powers that be over at the client aren't overly concerned. In fact, it may have been their idea.

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by Steve Hall    Aug-10-12    
Topic: Commercials



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How the Olympics Has Fueled Mobile Growth

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This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

The Olympics - I have been watching exciting events, fantastic competition and great stories. This week, I became the roving warrior, on the west coast in meetings. How was I going to stay connected to the Olympics? I became emotionally invested during Week One; I was not going to be happy merely reading the results online.

The good news of course is that we now live in a world where being away from a television no longer means having to miss the show. Most of us already carry in our pockets and handbags our principal communication device, our smartphone. But fewer of us are aware that our phone may soon be our principal entertainment and viewing device as well. Already for these Olympics, having a smartphone (and a cable subscription) means having the ability to watch all 302 competitions of all 32 Olympic sports, both as they happen in real time, and in many instances, on demand, in available taped programs.

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by Steve Hall    Aug-10-12    
Topic: Mobile/Wireless, Opinion









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