Many of us who toil and have toiled in this business of advertising often wonder from time to time if there is something more fulfilling we can do with our lives. After all, creating ads for shit people don't need or want just to win a Lion can get disheartening after a while.
Oh sure, we engage in the creation of pro-bono PSAs and donate our time and money to worthy causes but most of us never truly give up the desire to stroll along Le Croisette in Cannes or drink magnums of Rose on the Carlton Terrace.
Precious few truly follow their dreams but Stephanie Price is one such advertising professional who decided life as a copywriter at Y&R just wasn't enough to fulfill her ambitions. So she left and headed to Haiti to help earthquake survivors.
TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn't need to have a presence at the Olympics, intones, "We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."
In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean "I am the best, don't mess with me" look which is all quickly followed by the Gatorade logo.
Bob Garfield, writing in his MediaPost Garfield at Large column, recounts his experience attempting to determine whether "expensively produced video ads fare better or worse online than unbranded user-generated videos harvested from the Internet and simply shared by brands." User-generated videos did, in fact, perform best but that's only a small piece of what Bob uncovered.
Working with a video-seeding consultant who, after a bidding process, selected Giant Media to seed 600,000 video views for Sovereign | Santander, Bob discovered some supposedly industry-standard practices he found a bit seedier than expected.
While this is simply an example of good content marketing on the part of Bachelors Degree Online (because, after all, what the hell does a bachelor's degree program have to do with back to school ads? OK, OK, getting a bachelor's degree could be considered going to school) ), it's also a great list of some of the cleverest Back-to-School ads of the past several years.
So even if you don't really need an online bachelor's degree, check out the list. Our favorite is the Staples Alice Cooper ad.
Thanks to George Parker who, by the way, should be handed the keys to a BDA (look it up) so he can shove his hand up its ass and give it an enema to rid it of decades of pent up shite, has pointed us to one of the greatest used car ads ever written. Yes, the ad is four months old. Don't shoot us. It's still funny.
Found by Mashable on Craigslist, the headline "Jesus Tap-Dancing Christ" leads to some of the wittiest copywriting we have seen in a long time. Touting the fact the car, a 1995 teal Pontiac Grand Am, has tires!, doors!, seats! and a steering wheel!, the car is billed as the vehicle that gave Pontiac a collective aneurysm because of its visually masterful design.
Complete with OMG!-worthy images, the ad is said to be one of three things (tall, dark and drives a fucking teal Grand Am") every woman wants in a guy. It's true, right ladies?
Well, it's over; the XXX Olympics have come and gone. Two weeks of non-stop athletic competition led to Sunday's Closing Ceremony. After watching the Opening Ceremony with its stunning visual and historical festivities, I was not sure what to expect. Would the Queen do another stunt? Would David Beckham fly a helicopter into the stadium with all of the Spice Girls on board? Would Sir Elton John sing with Bono, U2, and Mick Jagger? Would the Olympic flame be disassembled and taken away in a hot air balloon?
Wow; Britain did the Closing Ceremony right. Motor scooters traversing the stadium, singers on Rolls Royce convertibles, dancers gyrating, Eric Idle with angels, Russell Brand and Fat Boy Slim, Super Models strutting their stuff, Annie Lennox singing, and the Spice Girls - all of them. (With Victoria and David Beckham, is this the first husband, Opening Ceremony, and wife, Closing Ceremony, Olympics?) Everywhere you looked there were British flags - the Union Jack in cloth, on uniforms, in electric lights, and in human form. As you watched the Parade of Athletes, each athlete looked happy, having fun, and enjoying his or her moment in the sun. We watched the athletes, and the athletes watched us, and each other.