Panties Bunched, Men Favor Porn, TV Trumps Online Video


- One million moms get panties in a bunch, protest Ragu commercial.

- This just in! Men favor computers over television for entertainment. Um, yea. That's where the porn is!

- Why online video remains in TV's shadow.

- Why social media agencies are a farce.

- Taylor Swift gets all dolled up for Wonderstruck Enchanted Fragrance.

- Olympic super hero Michaels Phelps can be seen lounging in a bathtub for a new Louis Vuitton campaign.

by Steve Hall    Aug-20-12    
Topic: Policy, Research, Trends and Culture

Michael Phelps May Incur Wrath of IOC Over Louis Vuitton Ads


While no official word has handed down by the International Olympic Committee regarding Michael Phelps' appearance in leaked photos of a Louis Vuitton ad inside the Rule 40 window barring appearance in non-Olympic sponsor ads between July 17 and August 15, the media has its panties in a bunch over the kerfuffle.

The ads, shot by Annie Liebowitz, feature Phelps in a bathtub wearing a Speedo and swim goggles and on a couch sitting next to Russian Olympian Larissa Latynina whose medal winning record Phelps just broke.

more »

by Steve Hall    Aug-20-12    
Topic: Celebrity, Policy

James Franco is a Master Multitasker Thanks to Samsung Galaxy Note


James Franco has stuffed everything imaginable into this Samsung Galaxy Note 1.1 commercial epic in which he lauds himself for acting in, directing, producing and writing movies as well as writing a book of short stories, acting in a soap opera, directing a dance company and directing this commercial.

As he wanders through his self-created epic he engages in all sorts of Note-aided tasks including diagnosing strep throat, solving complex math problems and engaging in a pillow fight with a trio of youthful hotties. Though how the Note helps with that last task eludes us.

The 2:45 video, which hypes the Note's ability to aid with multitasking, even includes a Ferris Bueller-like send off at the end.

more »

by Steve Hall    Aug-20-12    
Topic: Celebrity

Budweiser Helps Ecuadorians Extend Happy Hour


So here's a campaign that would never air in America. Why? Because we don't condone binge drinking and beat-the-clock style happy hour boozefests. But in Ecuador? No problem whatsoever.

Y&R Ecuador developed a campaign called Budclock that resulted in the extension of happy hour by one minute for each Budweiser purchased (using QR codes, of course). In theory, happy hour might never end.

Since its inception on May 12, happy hours have been extended by 6,000 minutes

more »

by Steve Hall    Aug-20-12    
Topic: Guerilla

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Oregon Teaches Kids How to 'Brushy'


Oh No. Oregon doesn't just create crappy PSAs to get kids to brush their teeth. No, no, no. They go out and remix Cali Swag District's Teach Me How to Dougie into Teach Me How to Brushy, a kid-infused rap ballad that humorously urges kids to brush their teeth.

Created by Grady Britton for the Oregon Dental Association, the video get all raptastic and throws it down big time complete with tricycle-riding kids and giant toothbrushes

more »

by Steve Hall    Aug-20-12    
Topic: Cause

Paris Agency Creates Japanese-Like Commercial


If we didn't know this wasn't a Japanese commercial, we'd certainly think it was, in fact, a Japanese commercial. It's got all the telltale signs. Cutesy cheesiness. Dancing. A silly song.

OK so it's only a little like a Japanese commercial and it is kinda fun. After all, how can you fault a bunch of well choreographed kids dancing on a rooftop to pimp a fashion brand?

Paris-based Fred & Farid created the ad for Domyos My GYM'Y brand tracksuits. Benjamin Millepied choreographed.

more »

by Steve Hall    Aug-20-12    
Topic: Commercials

It's Raining Skullcandy!


Well this is kind of cool and stupid all at the same time. As the sky darkens and ominous sounds are heard, four members of the Skullcandy Skate Team, Eric Koston, Sean Malto, Theotis Beasley and Steve Berra, experience fear as a Magnolia-inspired storm brews. And what's falling from the sky? Skullcandy headphones, of course. But one really must wonder. If headphones fell from the sky, Wouldn't they dent/break on impact? Hey, this is just advertising, not science, so why worry about mundane details such as this?

by Steve Hall    Aug-20-12    
Topic: Strange, Video

Headcam Records Day in the Life of Agency Developer


OK so how does Cleveland's Marcus Thomas recruit for a developer? They strap a head cam on one of their developers, Nick Zwinggi, and have him record a day in the life of a developer at the agency. It's geeky for sure. Then again, the agency is seeking a geek to join them and code all kinds of interesting things into online sites and apps we can all enjoy.

more »

by Steve Hall    Aug-20-12    
Topic: Agencies

Penelope and Monica Cruz Play Super Mario Bros. 2


Hot off her sexy Agent Provocateur gig, Monica Cruz is joined by her big sister Penelope in a new Nintendo Super Mario Bros. 2 ad. The sisters, lounging poolside, take each other on in battle and agree the loser will have to dress up as Mario and visit the grocery store. That fate befalls Penelope as her sister watches and laughs.

more »

by Steve Hall    Aug-20-12    
Topic: Celebrity, Racy

Film, Commercial Director Tony Scott Dead at 68


Life is full of seemingly random events that, when we're not looking, take us by surprise and cause us to wonder, "why?" Today's random, yet to be explained event, is the death of film and commercial director Tony Scott, brother to Ridley and director of the blockbusters Top Gun and Beverly Hills Cop II among others. On Sunday, Scott jumped to his death from the Los Angeles County Bridge

Though reportedly he left a suicide note, the contents of the note have not yet been released.

Scott was a prolific director of commercials having directed hundreds through RSA Films. His latest was the currently airing Diet Mountain Dew spot featuring Mark Cuban created in partnership with BBDO. As with many of Scott's commercials, it's entertaining and amusing.

The man and his work will be missed.

more »

by Steve Hall    Aug-20-12    
Topic: Celebrity

Featured FREE Resource: