Beyonce Fronts House of Deron Campaign, Big Ad Gig Calls

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- Beyonce can be seen in a new ad campaign modeling the latest from her fashion brand House of Deron. Not deliciously bootylicious as her Crazy in Love Pepsi commercial but we're not complaining.

- Check out Leonardo DiCaprio's hot girlfriend, Erin Heatherton, fronting a new collection of ads for Victoria's Secret.

- Want to watch an hour of Japanese McDonald's commercials? Go right ahead!

- The Big Ad Gig, sort of an American Idol for the ad world, would like the industry to know its call for entries closes August 27.

- YouTube has extended its ads you can skip feature to mobile.

- Tostitos wants us to know its always at the center of the party. Even political parties.

- Paul Rudd and Ray Lewis battle for superiority in new Madden NFL 13 ads.

by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials, Industry Events



Brian Atwood Ads With Naked Candace Swanepoel Banned

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Fashion brand Brian Atwood hooked up with Victoria's Secret angel Candice Swanepoel for a steamy ad campaign. The ads are so steamy that print versions has been banned from hanging from the brand's Madison Avenue storefront and the video has been pulled from interior taxi video screens.

What all the hubbub about? Nudity. And lots of it. Nudity and a plethora of S&M-like activity. In the ad, Swanepoel sits in an office (naked) and watches herself on video screens engage in a bit of clothed, orgy-like action. It's fairly tame in actuality but we can see why it was pulled. No one really wants to be caught in a cab with their grandmother when that comes on.

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by Steve Hall    Aug-23-12    
Topic: Celebrity, Racy



La-Z-Boy Ad Attacks Brooke Shields

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One really can't write an item about Brooke Shields doing La-Z-Boy ads without referencing her spectacular advertising debut 32 years ago (yes, 32) for Calvin Klein when, at 15, she coyly uttered the famous line, "You wanna know what comes between me and my Calvins? Nothing."

Now, at 47 and still looking quite the hottie, Brooke can be seen in a pair of new La-Z-Boy commercials. In one she is tormented by a neighbor who just can't get over the fact she got her furniture at La-Z-Boy. In another, Brooke makes note of the fact it's La-Z-Boy's 85 anniversary and that the brand knows it doesn't need an ad that screams, Sale!"

Or does it?

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by Steve Hall    Aug-23-12    
Topic: Campaigns, Celebrity, Commercials



Facebook-Focused Indian PSA Urges Caution When Liking

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In reaction to political unrest and violence in Assam, TBWA New Delhi has launched a Facebook-focused PSA which aims to caution people on how they use Facebook. Ad copy reads, "Your Like can hurt someone's feeling," "Your Like can ignite a riot" and "Your Like can lead you into danger." Each of the three ads carries the tagline, "Use your Like wisely."

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by Steve Hall    Aug-23-12    
Topic: Cause



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The Top Ten Most Dangerous Ads

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Oh the days when advertising was filled with innocence and just downright knowledge-challenged stupidity. Back when DDT helped make healthier, more comfortable homes; when sugar could help you lose weight; when lysol was a feminine hygiene aid; when babies drank 7-Up and when donuts were a vitamin-filled health food.

Oh yes, wallow in the glory days of advertising by reading the Top Ten Most Dangerous Ads. My how times have changed.

by Steve Hall    Aug-23-12    
Topic: Campaigns



James Carville, Mary Matlin Bicker For Mitsubushi

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In a new Mitsubishi Electric Heating & Cooling TV ad debuting August 27, political pundits James Carville and Mary Matlin bicker of the temperature in their home. Apparently with the Mitsubishi solution, you can be both fiscally responsible and comfortable all at the same time.

The ad, created by Ames Scullin O'Haire, will air on CNN, Fox New and on ABC and CBS during convention broadcasts.

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by Steve Hall    Aug-23-12    
Topic: Celebrity, Commercials



Six Strategies to Keep Your Facebook Fans Coming Back for More

When posting on your brand's Facebook fan page, you're limited only by your imagination (and, of course, your brand's corporate policies). But no matter what content type or subject matter you choose to post, according to Wildfire, there are six fundamental messaging strategies that you should always follow to maximize fan engagement. In this white paper, part of the Adrants white paper series, Wildfire will show you real-life examples of:

  • The one topic fans always like to talk about
  • The personal touch that leaves fans pleasantly surprised
  • The one thing you need to include in every post
Download Best Practices for Engaging Messaging now to see how smart brands are using these six proven strategies to tap into fan passions, trigger engagement, and make fans feel like VIPs.

by Steve Hall    Aug-23-12    
Topic: Research, Social



Microsoft Debuts New Logo

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Yesterday, Microsoft unveiled its new logo, a combination of the four colored boxes (now aligned evenly) and the word "Microsoft" in Segoe font. It's clean and simple enough. And we like clean and simple. Many times logo try to convey far too much and usually what they are trying to convey is cast in some cloud of mystery only understood by those who were in attendance during the logo's creation and presentation. The last time the brand changed their logo was in 1987.

Simple and Clean.

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by Steve Hall    Aug-23-12    
Topic: Brands









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