So UFC Gym, that place people go to become ultimate fighting machines, has decided to soften their image and appeal to a broader audience. They approached IdeaWorks Studios who helped with the repositioning.
The agency came up with a concept that centers on "Train Different." Executions included the headlines, Burn DIfferent," "Tone DIfferent," "Sweat Different," "Move Different" and "Focus Different."
A TV spot highlights the fact it's a place for women and children, not just buff box-heads who talk like Sylvester Stallone.
- Jaguar has tapped Lana Del Ray as the brand's new spokesperson. The American singer will collaborate with the brand on the launch of the new F-Type two seater.
- DW+H has hired Victor and Spoils to rebrand the agency just one year after it rebranded itself.
- What would your seven year old have to do to get you to let him watch a PG-13 movie? Kraft Homestyle Macaroni and Cheese has the answer.
- Carrington College is out with a very strange commercial.
When Marisa Mayer was at Google, one of the things she did was oversee the development of the brand's clean homepage design and the establishment of that design as a hallmark of the brand.
Now that Mayer has left Google for Yahoo, it seems some things are changing. Today, an animated ad for Google's own Nexus 7 tablet can be seen on the homepage. It's not the first time advertising has appeared on the page (a small text ad for the Nexus smartphone ran in 2010) but it's the first time it's been so prominent.
Well no sooner do we highlight a Mentos spoof that's quite racy for the quirky brand do we receive a very racy new campaign for the brand created by The Martin Agency. Designed to align with the sort of content one might see in various categories of magazines, the agency created ads that would feel right at home in Maxim (shot of a hot ass), InTouch/People/US Weekly (a wardrobe malfunction) and ESPN/Sports Illustrated (a streaker).
The campaign is said to "spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads."
We'd have to wholeheartedly agree!
London ad agency isobel along with Aardman Animations have created an interesting, new campaign for Bullring - one of the UK's biggest shopping centers.
Leveraging the brand's Life's Even More Exciting at The Centre positioning, the new campaign features a very cool, four-tier revolving mechanical model, said to be a quirky, playful interpretation of Bullring and Birmingham. A collection of products including lipsticks, illuminated ladles, cheese graters and perfume sit alongside a number of recognizable (to those in the UK) architectural landmarks.
If you are an agency or a brand trying to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:
- 78% are directly influenced by branded posts when making purchases
- 74% encourage friends to try new products
- 80% try new things based on friends' suggestions
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how does a brand tap into the full potential of social media marketing? A new best practices ROI report from Wildfire, part of the Adrants white paper series, focuses on 6 social marketing success stories from 5 different industries, each demonstrating a significant positive ROI for the featured brand.
Download the free report now to find out how your brand can maximize its social media investment.
Barton F. Graf 9000 is out with new work for Little Caesars that's in keeping with both the brand's and the agency's penchant for witty goofiness. Promoting the establishment's $5 Hot-n-Ready pepperoni pizzas, two commercials center on just how goofy goofy people can get over a goofy little pepperoni special.
We like to call it nut ball intelligence. Yea, that works.
While we won't likely know for a year or so, Avis' tagline shift from "We Try Harder" to "It's Your Space" will either go down as the biggest ad flop in history or the crucial change the brand needed to pull itself back to the number two spot (Recently, it slipped to third behing Hertz and Enterprise).
The tagline, "We Try Harder" was created in 1962 by DDB. And it worked, pulling Avis out of a decade-long slump and into a position of profit.
A campaign from Mumbai-based pharmaceutical company Ultratech for 18 Again cream, which promises to tighten a woman's vagina making here "feel like a virgin again," is causing a bit of controversy. On the one hand, it's said to empower women making them feel youthful. On the other hand, its said the product reinforces the fact premarital sex is still seen as taboo and the patriarchal viewpoint that all men want a virgin on their wedding night.