IAB Announces MIXX Awards Finalists
Today, the Interactive Advertising Bureau announced the finalists for its 2012 MIXX Awards which will take place during Advertising Week on Tuesday, October 2 at the Crowne Plaza Hotel. For the second year in a row, the awards will be hosted by comedian Baratunde Thurston.
This year's nominations include 111 finalists from Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey, the United Kingdom and the United States. New this year is the IAB Standard Rich Media Display Ad category, reflecting the adoption of the IAB Rising Stars Display ad formats, a set of six rich-media ads sizes that are now part of the IAB Standard Ad Unit Portfolio.
Below is a list of the finalist in their respective categories
Brand Awareness and Positioning
Kia Motors America and Initiative for "2012 Kia Super Bowl Optima Campaign 'A Dream Car. For Real Life'"
American Express OPEN and Digitas for "Big Break for Small Business"
Gatorade and VML for "Everything to Prove"
Google Chrome and BBH NY and Creative Labs for "The Web Is What You Make Of It"
Business-To-Business
GE and TBWA for "GE Future Folklore"
American Express OPEN and Digitas and CP+B for "Small Business Saturday"
DuPont and OgilvyEntertainment for "The Horizons Project"
CenturyLink and McKinney for "Ultimate Problem Solver"
Cross-Media Integration
American Express and Digitas for "Amex Sync Show"
American Honda Motor Co. and RPA for "CR-V Leap List"
Insurance Australia Group and WHYBIN\TBWA\TEQUILA\ for "NRMA Car Creation"
Samsung and Starcom MediaVest Group for "Samsung Mobile Project Teamwork"
Digital Integration
American Express and Digitas for "Amex Sync Show"
Nike+ and R/GA for "Nike+ FuelBand"
American Express OPEN and Digitas and CP+B for "Small Business Saturday"
Smirnoff and Profero for "Smirnoff Nightlife Exchange Project 2011"
Polaris Industries and The Integer Group for "Victory Motorcycles Virtual Dealerships"
Direct Response and Lead Generation
American Express and Digitas for "Amex Sync Show"
Zellers and john st. for "Festive Finale"
Insurance Australia Group and WHYBIN\TBWA\TEQUILA\ for "NRMA Car Creation"
CenturyLink and McKinney for "Ultimate Problem Solver"
Experimental and Innovative
Anthem BlueCross and Deutsch LA for "Anthem Reputation Campaign Augmented Reality & Experimental Digital"
HBO's Boardwalk Empire Season 2 and HBO for "Boardwalk Empire Compliments of Nucky"
Giant Bicycles and Leo Burnett Melbourne for "Everyday Rider Sponsorships"
American Honda Motor Co. and RPA for "Pintermission"
Mobile Advertising
Marriott and Beeby Clark+Meyler for "Marriott Mobile App Launch"
Microsoft Corporation's Windows Phone and Starcom MediaVest Group for "Microsoft Mango Launch"
Nokia's Lumia 800 Smartphone and [a•mo•bee] for "Nokia Lumia in Amobee 3D"
FedEx and OMD for "Shazam Super Bowl"
Mobile Branded App
Ubisoft Just Dance 3 and CP+B for "Autodance"
Johnson & Johnson and JWT New York for "Band-Aid Magic Vision"
BMW North America's BMW ActivE and kbs+ New York for "BMW EVolve App"
Lexus and Webling Interactive for "Lexus CT City Challenge"
Multicultural
Heineken USA and The Vidal Partnership for "Keep It Legendary"
Easy Way Language Center and Loducca for "Pronunciation Game"
L'Oréal's Maybelline New York and Hungry Boys for "Russian Girls Take Over New York"
Johnson & Johnson and The Vidal Partnership for "Zyrtec 'Ama El Aire'"
Product Launch
Unilever's AXE and Razorfish for "Anarchy: The Graphic Novel"
Chrysler Group and SapientNitro for "Fiat 500 Abarth Reveal"
Gatorade and OMD for "G-Fit to be Tried"
Unilever's Magnum Ice Cream and Mindshare for "Pleasure Personified"
Public Service/Not For Profit
NGIA and VML Australia for "Improve Your Plant/Life Balance"
WWF and john st. for "National Sweater Day"
St Vincent de Paul Society and George Patterson Y&R Sydney for "Signed Finds"
Mars Petcare and WHYBIN\TBWA\TEQUILA\ for "The Pedigree Adoption Drive"
Search Marketing
Sony Pictures Entertainment and UM for "Moneyball Google/Fandango"
Garanti Bank for "Search Marketing Campaign for Loans"
Volkswagen and MediaCom for "Search Strikes Back"
Pfizer and RAPP for "Viagra Anti-Counterfeit"
Social Marketing
7-Eleven's Slurpee and Leo Burnett Melbourne for "BYO Cup Day"
Zellers and john st. for "Festive Finale"
Barneys and Digital Surgeons for "Gaga's Workshop"
HBO for "Game of Thrones"
Video Advertising
American Express and Digitas and Momentum for "American Express Unstaged"
American Express and Digitas for "Amex Sync Show"
L'Oréal USA's Dermablend and Tuxedo Agency for "Go Beyond the Cover"
Samsung and Starcom MediaVest Group for "Project Teamwork"
Single Execution Categories:
Brand Destination Site
Chevrolet and Microsoft Advertising for "Chevrolet Route 66"
Sherwin-Williams and McKinney for "Chip it!"
Google and BBH LA for "Google Music"
L'Oréal and Federated Media Publishing for "L'Oreal's Makeup.com"
Toyota Motor Sales, USA and Saatchi & Saatchi LA for "Yaris - It's a Car!"
Branded Content
Unilever's AXE and Razorfish for "Anarchy: The Graphic Novel"
Sherwin-Williams and McKinney for "Chip It!"
General Mills and McCann for "Nature Valley Trail View"
Australian Bureau of Statistics and Leo Burnett for "Spotlight"
Montblanc Nicolas Rieussec Chronograph and Leo Burnett Milan Italy for "The Beauty of a Second"
Custom Rich Media Display Ad
Miller Lite and Digitas for "Smack Talk Banners"
Telekom and Yahoo! for "Telekom Entertain. Your personal Entertain experience."
Intel / 2nd Generation Intel Core Processors and Ansible for "The Escape iAd"
Fendi and The Studio at Condé Nast for "Vote Fall Runaway"
Digital-Out-Of-Home
ASICS and Inwindow Outdoor, Vitro, OAG, and CBS Outdoor for "ASICS ING New York City Marathon Columbus Circle Subway Campaign"
HBO and PHD for "Game of Thrones Ambient Icewall"
Insurance Australia Group and WHYBIN\TBWA\TEQUILA\ for "NRMA Bus Shelter"
SKINS and VML Australia for "Quick Fit Station"
Games
Frito Lay and OMD for "Farmville"
Samsung, Galaxy SII and Starcom MediaVest Group for "Galaxy and the Golden Egg"
Toyota Motor Sales, USA and Saatchi & Saatchi LA for "Your Dungeon My Dragon"
Johnson & Johnson and JWT New York for "Zyrtec Parks Unleashed"
IAB Standard Rich Media Display Ad - *New*
Alfa Romeo and LIQID for "Alfa Romeo Giulietta Launch - IAB Filmstrip"
Starcom MediaVest Group and Demand Media for "Chevy Sonic - IAB Billboard"
A&E Television Networks for "The Glades - IAB Medium Rectangle"
Lionsgate and AOL for "The Hunger Games - IAB Portrait"
Interactive Video
American Express and Digitas and Momentum for "American Express Unstaged - Coldplay"
Mercedes-Benz CL-Class and AMVBBDO for "Escape the Map"
Ford Motor Company and Mindshare for "Ford Focus Interactive Cinema"
HBO and Definition 6 for "True Blood 'Immortalize Yourself' Facebook Application"
Location Based Advertising
adidas and iProspect for "adidas Takes Sales Back to the Streets"
Showtime and OMD for "The Franchise Fan Cave Catch"
The Home Depot and The Richards Group and Click Here for "The Home Depot - Lawn & Garden Outlook"
Lionsgate and AOL for "The Hunger Games - IAB Portrait"
Mobile Ad
Scandinavian Airlines and CP+B for "Couple up to Buckle up"
Dunkin' Donuts and Hill Holliday for "Dunkin' Coffee Customizer"
FedEx and OMD for "Shazam Super Bowl"
Intel / 2nd Generation Intel Core Processors and Ansible for "The Escape iAd"
Mobile Brand Destination Site
La Quinta Inns & Suites and Definition 6 for "La Quinta Mobile"
Toyota Motor Sales, USA and Saatchi & Saatchi LA for "The Camry Effect"
Microsoft Corporation and Iconmobile for "Windows Phone Demo Takeover"
McDonald's and Arc Worldwide and Leo Burnett Chicago for "You Want McDonald's Fries With That."
Online Commercial
Google Chrome and BBH NY and Google Creative Labs for "Dear Sophie"
Kraft's Boost and Droga5 Australia for "Moreing"
American Honda Motor Co. and RPA for "Road Trip"
Rethink Breast Cancer and john st. for "Your Man Reminder"
Tablet Marketing
Unilever and BrightLine for "AXE Anarchy"
BMW North America and kbs+ New York for "BMW Electronauts iPad App"
Lenovo and McKinney for "Boot or Bust"
OppenheimerFunds and Euro RSCG Worldwide for "Globalize Your Thinking"
Viral
john st. for "Catvertising"
American Honda Motor Co. and RPA for "Matthew's Day Off"
Walmart and Lattitud for "WGuitar"
Rethink Breast Cancer and john st. for "Your Man Reminder"
