In Alaska Size Isn't All That Matters

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Alaska Communications is out with a beautiful new commercial, Great Alaska, that touts the state's vast size and the company's ability to connect people so it doesn't seem so vast. The commercial, created by Vitro, was shot at four frames per second with a miniaturizing filter effect applied resulting in an effect that perfectly communicates the intended strategy.

With the copy, "when you exist for the sole purpose of keeping Alaskans connected, you learn to treat small businesses like big businesses," the message of connecting people together in such an expanse is driven home.

by Steve Hall    Aug- 2-12   Click to Comment   
Topic: Campaigns   

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