Kids Shame Thailand Adults Into Quitting Smoking

thaihealth_kids_smoking.jpg

So this has been out for a while but it is too good not to share. Thailand's ThaiHealth enlisted kids to ask adults (some of which look like kids themselves) for a light for their cigarette. All the adults declined and proceeded to lecture the kids on why smoking is bad. The kids then asked," why do you smoke?", and handed the adults a brochure.

While enlisting kids to help in an effort like this is both questionable and brilliant, one this is clear; the campaign worked. After their encounter with the kids, adults put their cigarettes out and ThaiHealth saw a 40 percent increase in inquiries from smokers who wanted to quit.

by Steve Hall    Aug-22-12   Click to Comment   
Topic: Guerilla   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments






Stanton Optical


Featured FREE Resource: