Mentos Gets Naked

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Well no sooner do we highlight a Mentos spoof that's quite racy for the quirky brand do we receive a very racy new campaign for the brand created by The Martin Agency. Designed to align with the sort of content one might see in various categories of magazines, the agency created ads that would feel right at home in Maxim (shot of a hot ass), InTouch/People/US Weekly (a wardrobe malfunction) and ESPN/Sports Illustrated (a streaker).

The campaign is said to "spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads."

We'd have to wholeheartedly agree!

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by Steve Hall    Aug-28-12   Click to Comment   
Topic: Campaigns, Racy   

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