Campaign Brief took it upon themselves to see which countries rank high in both Olympic medal wins as well as Cannes Lions wins. Currently, America is tops with the most Cannes Lions wins and the second most Olympic medal wins. The UK, which placed second in Cannes Lions wins, landed third in Olympic medal wins.
China is the big winner at the Olympics with the highest number of Olympic medal wins though it didin’t place so well in Cannes where it place 22nd.
Check out the full tally here.
