- Extreme Group has launched Karma Gaming and a new executive team with an epic-ish video.
- On Thursday, September 13th, the Art Directors Club launches new series 'CRE8,' an ongoing initiative by the ADC that will showcase creative talent by collaborating with a partners across the advertising, music + art industries.
- To celebrate the arrival of the Spark, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch "Cover the World," a new online music showcase that will bring artists from abroad to North American shores along with the Spark.
Southern California-based Skiver Advertising has launched a tongue-in-cheek (or cheesy, take your pick) new business effort called "Wanna Date Derek?"
The campaign, which features 28-year-old (though in the video he says 20) account executive Derek Hall, began with a billboard and extends to a website on which Derek touts his attributes. The campaign also includes a Twitter account (@WannaDateDerek) on which the 6'1" Derek is described as "vivacious, handsome, smart, ripped" and "a kind-hearted soul."
As we get closer and closer to the September 12 launch of the iPhone 5 and fanboy fanaticism runs amok, the rumors regarding the new phone's features have reached fever pitch. Aatma Studios, which routinely releases predictions for yet to be released Apple products is out with very Jerry Bruckheimer-ish movie trailer-style video that celebrates some of the expected (and only dreamed for) features everyone hopes to see on September 12.
This one is worth watching full screen with the volume turned way up.
Chili-based environmental concern Sodimac et La Casa Eco has made brilliant use of YouTube's newish ad skipping feature. A two minute video illustrates how the entity incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which would appear just above and at the same moment as the Skip Ad button would appear.
Messaging would ask viewers whether they wanted to skip a certain behavior (using too much water, for example) or skip the ad. It worked. In one week, 80,000 people clicked the Skip This Behavior button.
In May, Partnership for a Drug Free America CPHA have teamed to create a cookie tossing pukefest aimed at calling attention to Robotripping, the overuse of cough medicine to get a high or sorts. And yes, poor Robitussin is the genesis of the term robotripping.
Well the two entities are at it again with three new Tribal DDB San Francisco-created pukefests, one of which take the choose your own adventure direction. But, rest assured, the puke-fest approach is still central to the campaign.
And apparently, people like to watch people puke because a couple of the videos are getting decent view counts.
Last year, UK-based JD Sports reached out to its audience and sought fresh faces for its ad campaign. This year, the brand is at it again and they are out with a video sharing how the lives of last year's chosen ones have changed.
If you think you've got what it takes to be the next face of JD, head of to their website, submit your own photo or just vote for those already entered.
My, my, the Citroen robots have become more sophisticated over the years. If you recall, an early effort by Vancouver-based The Embassy had a Citroen do a Transformers-style dance atop a parking garage.
Five years later, working with Paris-based Agency H, The Embassy is out with a, well, more grounded version of the robot. Eschewing the CGI and VFX approach taken with earlier work and commenting on the new work, The Embassy President Winston Helgason said, "The tendency with VFX driven work is to make it as glossy and polished as possible, which often makes it look more fake. This is often reflected in the color grade as well. Overall, we deliberately embraced the imperfections, which in the end added an extra layer of authenticity."
H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a "fashion shower" of fashion commandments to honor the launch of her new accessories collection for the retailer.
In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.