'Yawn-vertising' Aims to Enlist PGA Golfers As BMW Brand Ambassadors

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This weekend hoping to enlist PGA Tour golfers as brand ambassadors, BMW of North America, with help from Raleigh-based agency Baldwin& (no, that's not a typo), will affix posters above the beds in the Crooked Stick Golf Club in Carmel, IN that show the front grill and logo of the BMW M.

When golfers turn out the lights for the night, the vehicle's headlights will glow and a headline will appear. It reads, "Don't count sheep. Count RPMs" followed by copy which reads, "To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge."

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by Steve Hall    Sep- 7-12    
Topic: Guerilla



Teen Pregnancy Campaign Leaves Fear Tactics Behind

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Eschewing fear tactics, Minneapolis marketing agency Haberman just launched Myself, My Health, a campaign for Hennepin County, MN, to promote the use of sexual health clinics by youth and young adults, particularly among audiences with higher prevalence of unplanned pregnancy.

To aid in the creation of the campaign, the agency formed a youth leadership board to give input which led to a more empowering approach to teen pregnancy prevention by emphasizing personal responsibility and knowledge.

A welcome change from Robotripping and Montana Meth.

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by Steve Hall    Sep- 7-12    
Topic: Cause



Spotify Track List Becomes Art Exhibit Invitation

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To promote an upcoming sound art and music installation exhibit, Bonniers Konsthall, a contemporary art gallery in Stockholm, created, with help from DDB Stockholm, a Spotify track list that became the invitation to a new exhibit, More Than Sound.

A target group of art critics and bloggers were emailed a personalized link to the track list that contained the invitation (made up by the track titles) and music, created by experimental music producer Hans Berg, which consisted of music samples from the exhibit.

Inventive.

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by Steve Hall    Sep- 7-12    
Topic: Direct, Online



Why Brands Should Care About Affiliate Program Management

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Affiliate Management Days, a conference held October 9-10 in Ft. Lauderdale, will educate brands on how they can create and manage a successful affiliate program. Affiliate program management, the focus of Affiliate Management Days, is a subset of the broader affiliate marketing segment (covered by Affiliate Summit) which includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.

Geno Prussakov is founder of Affiliate Management Days (use this link for 10 percent off the conference) and we asked him to help us understand affiliate program management and how it fits into a brand's broader marketing strategy.

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by Steve Hall    Sep- 7-12    
Topic: Industry Events, Online



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