Online advertising is great, right? Everything is trackable and ROI can be determined quickly. You can optimize your campaigns to death at the click of a mouse. You can razor-target specific audience slices as easily as ticking a few check boxes. OK, so it's not exactly that easy but you get the point
However, it's not as rosy as many of us would like to believe. In the midst of all that clicktastic awesomeness, how do you manage the barrage of data that online advertising has barfed up with the force of Niagara Falls after a five day downpour?
In what has to be the dumbest car stunt advertisement is a very long time, Audi of America, to tout its 450 hp RS 5, has recreated the famed 1974 Evil Knievel Snake River Canyon jump. The jump, across a 4,781 wide section of the Snake River in Idaho, was a failure with Knievel landing in the river bed below.
The three-minute video begins with footage from the famed attempt and with Knievel intoning "Each time I was hurt, they all said that guy is lucky he's not dead. And they were right. But I wanted to get up and try again."
Touting the ever so important slide-ability features of a good quality sexual lubricant, Durex Arabia is out with a Buzzman-created game to tout three new products, Tingle, Heat and Pina Colada. The game consists of sliding video panels around on a Dailymotion site until the puzzle is solve. Once solved, treats in the form of hot women are served.
W+K London has returned with its latest work for Cravendale. Bringing back Bertrum Thumbcat, an overlord of the feline underworld, the agency has concocted a humorous story focusing on Bertrum's desire to achieve world domination (and all the Cravendale milk he can get his paws on) by brainwashing milkmen into doing his bidding.
No, really. That's all they want. They don't want to be bogged down with the hassle of a career or a commitment to a long term relationship. No. They. Just. Wanna. Have. Fun. Well, at least according to Cyndi Lauper and jewelry brand Morellato which recently hooked up with Russian model Irina Shayk.
In a recent video, Irina prances around while enjoying her own beauty in the mirror, caressing her own deliciousness and seductively peering out at the viewer with a sultry look that would make even a seasoned Playboy photographer melt.