A missing child is no joke. And it's certainly not the smartest scenario to evoke when promoting a mom-focused social network. But that's exactly what Paris-based La Chose did for HubWin-mamans.com.
The PR touts the work as something that, "highlights the solidarity between mothers. It tells a universal story, experienced by all mothers at one time or another, all over the world."
In this masterful, single shot, steadicam film directed by Ryan Hope for William Tempest's Design Forum fashion collection, we are drawn into the life of the obscenely rich and the sumptuously elegant.
A lamborghini pulls up in front of a stately brick mansion that, on the outside, doesn't look as big as it seems once we're inside. A woman gets out of the vehicle and we follow her through room after room as she hunts for the man of her dreams. As we are slowly brought the home, we see a lavish gathering of one percenters enjoying themselves as if there weren't a care in the world.
The film is beautiful. The added subtitles ruin i's elegance. The film, itself, tells the story without need for narration. But we watched the entire eleven minutes. It was that captivating
To call attention to the fact "men get breast cancer too," MCAC and CoppaFeel are out with with a promotional event called The Topless Female Trampolining World Championships. Yes. Seriously. Why should female breast cancer have all the boobie-based fun? OK, it's not a real event but the promotion, the girls and the cause are very real.