Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with "more stretch" to fit "more people." Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.
You know, there's something really dumb about the latest Samsung ad which trashes Apple fan boys. You'll recognize the familiar scenario; Apple fans lined up waiting to pick up their new iPhone 5 while Samsung Galaxy S III mock them.
Here's the problem, while the mocking on certain features may be warranted and showing Apple fans waiting in line may be the only way to do it, the spot forgets one minor point; you don't have to wait in line to get the new phone. You can get it sent to your home.
- The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It's just too...musical.
- Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he's an actor playing a part and can endorse whomever the hell he pleases.
- Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand's first celebrity spokesperson.
Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC's Jimmy Kimmel Live.
Part of the brand's Honda Loves You Back effort, the car maker took note of the band's Fight to Keep video which featured the band recording, performing and shooting in the band members' Accord, CR-V and Fit.
A new PSA for the UK Department of Public Health takes a long, hard look at mental illness and really hits home by illustrating just how unfunny it is how how deeply it can affect one's life. In the video, a student stands up and shares with his classmates just what his life is like. The class, initially laughing at the boy's antics, begins to understand what he's all about and what he's trying to survive. Powerful and engaging.
With a not so subtle wink and nod, Paramount Farms' Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week
The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton's animated monster movie Frankenweenie.
So everyone all a-twitter over Pinterest these days. Yea, we marketers can't help but jump all over the latest shiny object like a bunch of drunken lemmings trying to navigate their way through a Wipeout course. And, sadly, like most Wipeout contentants, we get whacked before we even come close to mastering the course.
But have no fear loyal readers, the Adrants whitepaper series is here to transform you from mindless lemming into social media bon vivont.