We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we've never used a Fly Buys card so we may not completely understand its magical qualities but we're pretty sure sliding a piece of plastic through a card reader isn't going to make some animal's life more enjoyable. But, hey, that's just us.
Watch the spot and see if you can feel it.
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Point of advice to john st., the agency that created this commercial for the Mitsubishi 2013 Lancer; if you're going to spend 60 seconds highlighting a vehicle, you might want to shoot it in a way so that the viewer can actually see what kind of car they are being sold.
The spot, your typical chase that really isn't a chase, focuses in on a guy who spots a vehicle in his rear view mirror. Turns out it's not who he thinks it is. And we find out he's not who we think he is.
It's a bit of a forced ant-stereotype combined with a lame joke we've seen a million times before.
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This guest article is written by Jim Signorelli is CEO of StoryLab Marketing.
Why do we call them "creative" briefs?
The traditional advertising creative brief, has a history dating back when it was first used in 1863.
That same year, President Lincoln was asked to speak at the dedication of the new Solidiers National Cemetery in Gettysburg, Pennsylvania. An unprecedented human tragedy and the product of a war Mr. Lincoln was having to justify would serve as the backdrop for this speech.
To prepare Mr. Lincoln for this challenge, a staffer developed an outline of what needed to be said. This first-of-its-kind outline was so named "the creative brief" because it provided "a focused structure that the President could use for inspiration." Here's how it read:
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In this Social Media Wrap Up September 2012 report, part of the Adrants whitepaper series, top marketing experts share their lessons learned and secrets on social media discussing everything from the basics to the most advanced techniques. The report, a collection of several short articles, will help you learn how your company should use social media as well as how to hire a social media agency or whether or not you should keep the position in-house.
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Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
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