The One Love Foundation, in partnership with the Johns Hopkins School of Nursing and the Michael and Kim Ward Foundation, have launched "Be 1 For Change," a new campaign to combat relationship violence among 16 - 24 year olds. Created by Renegade Communications, the campaign is in honor of Yeardley Love, the University of Virginia Student who was murdered by her boyfriend.
The California Milk Advisory Board is out with a new video, the latest directed by Fred Savage. In the video, two girls lip sync "iYiYiY" by Cody Simpson to their webcam.And a cow joins in. Yea, a cow. It's cute enough so send it to all your friends. Sned it to your kids. Send it to your parents. They'll all love it. And Deutsch will thank you for sharing its work.
Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey's version of the 1950's classic is as mysterious as any David Lynch project you could imagine.
Of the work, H&M Creative Director Donald Schneider said, "We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
It's not your average commercial work. And it's a wonderful departure from your usual, run-of-the-mill retail commercial work.
Continuing in the vein of the original "I'm on a horse" but you didin't know it until the end Old Spice commercial, Wieden + Kennedy is out with an ad featuring Green Bay Packers wide receiver Greg Jennings who debunks the old myth that one should never mix business with pleasure. Well, at least when one wears Old Spice.
Funny stuff. Goofy stuff. Now stop fooling around and bring back Isiah Mustafa
In an effort to call attention to the fact (like it or not) your entire life is now accessible online, Duval Guillaume teamed up with "clairvoyant" Dave who sat down with a few people and revealed increasingly detailed information about their lives. And then, the big reveal and the campaign message: "your entire life is online. And it might be used against you. Be vigilant."
As a creative, you want your work to shine wherever it is seen right? But you dread all the technological hassles that go along with converting your idea to a workable online ad unit, right? Coding sucks. Flash doesn't work on mobile. HTML5 challenges some browsers. And all those rich media technologies make your head spin. Are we right? Of course we are.
Well, perhaps, your life may get a bit easier. A company called Steelhouse has launched A2, a new tool that brings the simplicity of drag and drop and point and click to online ad creation. The company says the tool will allow for the inclusion of video, images, location-aware information, product carousels, social sharing and content derived from behavioral data.
So our occasional roving video reporter, Murray Newlands, attended Affiliate Summit in last month and interviewed Chris Smith, VP of Sales and Marketing for Think Realtime, a site retargeting company. Site retargeting is an online marketing technique that allows a brand to advertise to a person who has visited the brand's site after they leave by showing them display ads on other sites. This is achieved through cookie technology.
In the video, Smith claims many of the brands that work with Think Realtime see a "30 percent increase in the effectiveness of their display advertising."
Hey, it's not sexy, there's no cleavage but, seriously, when you get right down to it, you don't want sexy, you want revenue. Check out the video.