10-Step Guide to Social Link Building

Social media has become a powerful tool in attracting a large number of inbound links at a low cost. In this whitepaper, part of the Adrants Whitepaper Series, HubSpot provides ten steps for brands seeking to get others to link to their site without spending a red cent on advertising or other promotions. From guest blog posts to contests to lists to content distribution strategies and more, the whitepaper provides how to tips as well as real world examples of the tips in action.

Download the free whitepaper now to find out how you can put social link building and inbound marketing to work for your brand.

by Steve Hall    Sep-26-12    
Topic: Research, Social



Barbarian Group Delivers More GE Flyovers

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Barbarian Group is out with some stellar new GE work that extends its recent work for the brand's GE Flyover work which takes people inside factories where GE technology is used.

In this version, visitors can select from one of three locations for each mission. These locations feature technology GE has placed in action and the goal is to highlight the people and the machines behind GE. Selections will be then voted upon and the GE helicopter will head out on its mission.

The work acts on recent GE and Buzzfeed study findings that indicate shared creative content yields far greater results than simple online paid placements.

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by Steve Hall    Sep-26-12    
Topic: Agencies, Brands, Guerilla, Social



Coke FM 'Magazine Dock' Solves iPhone 5 Docking Problem

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Very, very cool. To celebrate the one year anniversary of Coke FM, the brand's online radio station, JWY Brazil turned an issue of Brazilian teen magazine Capricho into a speaker dock for an iPhone. With some simple die cuts, the agency turned the magazine into a lasting branded element. Well, at least for those who can't afford a real iPhone dock.

With the new iPhone making every existing docking station obsolete, this iphone magazine dock may have a longer than expected lifespan

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by Steve Hall    Sep-26-12    
Topic: Specialty



Duracell 'Trust Your Power' Tells Powerful Patrick Willis Story

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Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.

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by Steve Hall    Sep-26-12    
Topic: Brands, Celebrity, Video



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Who Is That Hot Deutsch LA Girl?

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Here's a job (probably an easy one) for the guys over at Who Is That Hot Ad Girl. And this girl is an actual ad girl. As in one that makes ads, not just appears in them. This video is Deutsch LA's entry into LA's AdJam 2012 which takes place this Thursday at House of Blues.

In the video, entitled Helvetica, the agency rocks out to KISS's I Wanna Rock and Roll All Night.

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by Steve Hall    Sep-26-12    
Topic: Agencies






Stanton Optical


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