MINI Test Drive Determines Favorite Coffee

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JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person's driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.

Companies can sign up to have the fleet come by on a website.

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by Steve Hall    Sep-28-12    
Topic: Guerilla, Online



Hot Guys Ask Women to Pick Favorite Flower

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Amsterdam-based Kingsday is employing some beekcake to appeal to women in a campaign that aims to get the ladies chatting about their favorite flower. Created for the Flower Council of Holland, the campaign takes women (or anyone who wants to) inside a virtual greenhouse where five jacked, shirtless men help find them find their favorite flower.

Visitors are presented with flower multiple flower choices until selections are narrowed down to a favorite.

by Steve Hall    Sep-28-12    
Topic: Online



Michelin Demonstrates Superior Tire Performance

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Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit's of the brand's tires over the competition. The four ads tout the tire's better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we're just going to assume the creators did their best to insure it was a fair comparison.

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by Steve Hall    Sep-28-12    
Topic: Campaigns, Video



'Softness Boogieman' Brings Psychedelic Cleanness to Laundry

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Here's a new, goofy ad from Method featuring the brand's Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that's how we all do it, right? via Mashable.

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by Steve Hall    Sep-28-12    
Topic: Commercials, Strange



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