Duracell 'Trust Your Power' Tells Powerful Patrick Willis Story


Well if only batteries could actually achieve what San Francisco 49ers pro linebacker Patrick Willis achieved. Powerful new work from Saatchi & Saatchi NY, Trust Your Power, offers a moving portrait of Willis, the challenges he faced growing up and his drive to overcome them.

Narrated by Patrick, himself, the two minute video examines Willis' life. In a voiceover, Will says, "Looking back on it...on how I got to where I am, I don't know if it was because I was running towards something or whether I was running away from it. But that didn't matter. What I did know is when you run into something something bigger, something meaner, something with the power to knock you down, you have to trust yourself, trust that you can get up and not give in. Ever. Because power isn't just about going forward. It's about not letting anything hold you back. You find that in yourself, you can go anywhere you want."

It's a very personal piece and one that's interesting in its own right despite the fact it's branded content. We'd like to see more brands adopt this approach. Not necessarily with pro athletes all the time. There are plenty of regular human beings out there who have their own very power stories of achievement to tell.

Nice work, Saatchi & Saatchi.

by Steve Hall    Sep-26-12   Click to Comment   
Topic: Brands, Celebrity, Video   

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