Honda Surprises Band, Gets Them on Jimmy Kimmel

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Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC's Jimmy Kimmel Live.

Part of the brand's Honda Loves You Back effort, the car maker took note of the band's Fight to Keep video which featured the band recording, performing and shooting in the band members' Accord, CR-V and Fit.

The stunt began when Honda hired a few actors and rented a hotel ballroom for the band to perform for a few hundred Honda executives. But an "emergency meeting" kept all but two from showing up. What started off as the worst gig ever quickly turned into the best gig of the band's career when they learned that Honda arranged for them to be on Kimmel.

Not a bad break for a band looking to make one.

by Steve Hall    Sep-19-12   Click to Comment   
Topic: Guerilla   

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