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Have you watched The Beauty Inside? It's one of the best examples of branded content ever. The story is deep, wide and intoxicatingly engaging. Over six episodes, we follow the life of a man, Alex, who looks different each day. And he's falling in love with the same woman who, of course, doesn't know he's the same man inside.
Alex keeps a journal of himself each day documenting his different personas. He's always alone because, well, it's not easy creating a lasting relationship with a person who looks different everyday...even if they are the same person inside.
Online eyewear retailer Warby Parker is out with an oh-so-British themed TV commercial, the first for the brand. The cheeky ad, created by New York shop Partners & Spade, borrows imagery from 1950's magazines as well as collections of Victorian wallpaper, Japanese architecture and textbooks.
Now if only they could do progressive lenses.
You may have heard of this thing called affiliate marketing. It's a not so quiet segment of online marketing that Forrester predicts will experience a 17 percent compounded annual growth rate between 2-12 and 2016 to become a $4.5 billion segment.
I've been to Affiliate Summit, the premiere conference in the space, every year since 2008 as attendee, press or photographer. While I can't say I'm an uber affiliate marketing professional after all those years (my own fault), I can say I've formed some of the closest personal and business bonds of any of the many marketing conferences I attend. And I've learned about an entirely new segment of online marketing.
Hmm. So this is where the Backstreet Boys have been. Trapped inside a giant Old Navy boom box. The fashion brand has tapped the boy (man?) band to tout a new line of Rockstar skinny jeans with "more stretch" to fit "more people." Great, CP+B. Now even more fat people can force jeans over their gigantic asses falsely thinking they are skinny because they are basically wearing a stretch pants version of skinny jeans.
You know, there's something really dumb about the latest Samsung ad which trashes Apple fan boys. You'll recognize the familiar scenario; Apple fans lined up waiting to pick up their new iPhone 5 while Samsung Galaxy S III mock them.
Here's the problem, while the mocking on certain features may be warranted and showing Apple fans waiting in line may be the only way to do it, the spot forgets one minor point; you don't have to wait in line to get the new phone. You can get it sent to your home.
- The girl is cute but not loving this new Coke Zero tie in with the upcoming James Bond movie Skyfall. It's just too...musical.
- Dos Equis Most Interesting Man Endorses Obama. Not all are accepting of the fact he's an actor playing a part and can endorse whomever the hell he pleases.
- Fresh out of her marriage to Tom Cruise, fresh-faced Katie Holmes has been tapped by Bobbi Brown Cosmetics to front a new campaign as the brand's first celebrity spokesperson.
Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC's Jimmy Kimmel Live.
Part of the brand's Honda Loves You Back effort, the car maker took note of the band's Fight to Keep video which featured the band recording, performing and shooting in the band members' Accord, CR-V and Fit.
A new PSA for the UK Department of Public Health takes a long, hard look at mental illness and really hits home by illustrating just how unfunny it is how how deeply it can affect one's life. In the video, a student stands up and shares with his classmates just what his life is like. The class, initially laughing at the boy's antics, begins to understand what he's all about and what he's trying to survive. Powerful and engaging.
With a not so subtle wink and nod, Paramount Farms' Wonderful Pistacios is out with a new spot that has a little fun with the Secret Service sex scandal which occurred earlier this year. The ad is one of four commercial launched this week
The other three feature 1970s disco phenomenon The Village People; Brobee, the little green monster and drummer from Yo Gabba Gabba! and Sparky and Victor from Tim Burton's animated monster movie Frankenweenie.
So everyone all a-twitter over Pinterest these days. Yea, we marketers can't help but jump all over the latest shiny object like a bunch of drunken lemmings trying to navigate their way through a Wipeout course. And, sadly, like most Wipeout contentants, we get whacked before we even come close to mastering the course.
But have no fear loyal readers, the Adrants whitepaper series is here to transform you from mindless lemming into social media bon vivont.
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