MINI Test Drive Determines Favorite Coffee

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JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person's driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.

Companies can sign up to have the fleet come by on a website.

by Steve Hall    Sep-28-12   Click to Comment   
Topic: Guerilla, Online   

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