PSAs Continue Robotripping Puke-Fest

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In May, Partnership for a Drug Free America CPHA have teamed to create a cookie tossing pukefest aimed at calling attention to Robotripping, the overuse of cough medicine to get a high or sorts. And yes, poor Robitussin is the genesis of the term robotripping.

Well the two entities are at it again with three new Tribal DDB San Francisco-created pukefests, one of which take the choose your own adventure direction. But, rest assured, the puke-fest approach is still central to the campaign.

And apparently, people like to watch people puke because a couple of the videos are getting decent view counts.

by Steve Hall    Sep- 6-12   Click to Comment   
Topic: Cause   

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