Sydney-based Monkeys has produced an interesting video that captures a reverse robbery. What's a reverse robbery? It's when a group of guys storm a convenience store not to rob it but to place some product in it. In this case the product is Oak Milk and the group of "robbers" is asking any and all stores that don't carry Oak to request a "robbery." Nifty and fun.
Count yourself among the lucky ones if you've never had to attend a middle school concert at which kids attempt to do the thing where you fill various glasses with various amounts of water to play a tune. The result is often an unpleasant assault on the ears.
Thankfully, Italian winery Tasca d'Almerita, with help from Mosaicoon, hired some professionals to do the very same thing and the results are nothing short of wonderful. Reminiscent of Honda Choir, the winery filled 250 wine glasses with 130 liters of wine and placed them in the hands of some very capable musicians.
Nothing at all like your average middle school music concert.
Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it's best to have all necessary expertise under one roof. Others would argue it's best to create or partner with entities that offer specialized focus. The integration camp would claim their approach provides for better collaboration. The unbundling camp would argue their approach provides better expertise and greater efficiencies. They are both right. And they are both wrong.
Both specialization and integration have their benefits. But what's most important is working together in the best possible way to garner the best possible results for clients. If that's integration, great. If that's unbundling, great. We're not here to debate the finer points of either camp. We're here to offer up some real-world insight into how real-world agencies are tackling real-world problems.
Read the rest on the Central Desktop blog...
This morning, Mark Zuckerberg announced Facebook now has one billion users. And as part of that achievement, the social network has released its first major commercial. Created by Wieden + Kennedy and filmed by Academy Award-nominated director Alejandro Gonzalez Inarritu (21 Grams, Babel), the spot likens Facebook to several inanimate objects such as chairs, doorbells, airplane and bridges; the things people used to come together and share experiences...much like Facebook.
Marketers have accepted that social media is now a fundamental part of brand building but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
In this report, part of the Adrants whitepaper series, Forrester identifies three ways in which social media can help marketers' brand building efforts by: 1) building a relationship to become more trusted; 2) differentiating through an emotional connection to become more remarkable and unmistakable; and 3) nurturing loyal fans to become more essential.
Download this report now and learn how social media can positively change your brand building.