Water Is Life, with help from DDB New York, is out with a new PSA that llustrates just how entitled and lame most of us in the first world are as compared to those in the third. And now that we're mentioning the first and the third world, why doesn't anyone ever talk about the second world? Is there one? If so, who lives in it and, for that matter, where is it?
Anyway, we like this PSA. Watch it and you'll feel like an idiot the next time you bitch about getting pickles on your burger when you asked for no pickles or when your phone charger cord isn't long enough to reach your bed.
If you're creating online campaigns (from a creative or media standpoint) and you want to make sure you have the right creative on the right site with the right offer matched up to the right landing page, you might want to watch this interview with EngageBDR Client Services Director Andy Dhanik. In the interview, he talks about how his system can integrate with existing ad servers and optimize creative pairings (landing page, banner, purchased site). It's a bit technical but isn't everything about advertising these days? That said, don't toss it off. It matters.
Bundaberg Rum, the brand that had all kinds of fun blowing up an alligator on a golf course...and then apologizing for it...is out with a new commercial that, well, blows up the true history of how Bundaberg Rum came to be.
Directed by Mike McGuire, the story of Bundaberg Rum having been born out of a surplus of molasses in 1885 shifts over the years, as is the case with many historical retellings, into a story filled with wonder and grandeur. Watch here as the brand has disabled embedding.