5 Best Practices for Increasing Earned Media

The fact is, all social marketing campaigns on Facebook are not created equal. Campaign types that attract high user activity and entry rates are not always the same campaign types that inspire users to share with their friends.

This Wildfire report, part of the Adrants whitepaper series, discovered a number of insightful results for social marketers, including the types of social marketing campaigns that tend to get the highest participation rates, the different campaign types that get the highest sharing rates and the common thread among campaign types that generates the most sharing with friends on Facebook which results in valuable earned media as well.

Whether it be sweepstakes, trivia, quizes, coupons, giveaways, videos, photos, essay contests and a host of other tactics, this report will tell you what works and what sort of results you can expect.

Download the report now.

by Steve Hall    Oct-11-12    
Topic: Research

Beautiful Film Touts Sobey's 'Traceable Seafood'


Here is a well-crafted, beautifully-shot, meticulously-produced two minute video from Entrinsic for Sobeys seafood that touts the brand's "traceable seafood." Using a code on Sobey's packaging, shoppers can trace the details of where the fish was caught, how it was caught and who caught it.

The video, entitled All on the Line, does a nice job profiling one of Sobey's fishing crews that's out on the Atlantic every day reeling in boatload after boatload of haddock.

Other seafood brands/establishment may see food differently. But Sobey's see's it like it is. And they want you to see it like it is as well.

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by Steve Hall    Oct-11-12    
Topic: Video

Hot Guys Get Women to Touch Their Breasts


Extending the campaign it launched last year for Rethink Breast Cancer which included the Your Man Reminder iPhone and Android app, john st. is launching the "Hottest App Update Ever." More men. More muscle, More pecs. More abs. Fewer shirts. More semi-nudity. More hot men urging women to feel themselves up.

Check out the video that touts the new app below. And ladies, just as we would men ogling women, we'll understand if you get a little excited after watching this video.

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by Steve Hall    Oct-11-12    
Topic: Commercials, Racy

TD Bank Gets All Environmental in New York City


TD Bank has launched a street level experiential campaign in New York to promote its tree-saving initiatives and reduced paper usage. The campaign, created by Tierney, excludes printed media and collateral and its street team will offer only spoken information.

Beginning this week at TD Bank's 5th Ave. & 14th St. location, a 12' x 9' touch-screen interactive video wall will let downtown passers-by get the attention of a deer, squirrel, rabbit, bear or owl while an LED ticker scrolls out habitat acreage preserve, in terms of NYC landmarks ("13 New York City blocks of forest" monthly, or each year, "a forest area larger than Central Park").

Across Manhattan, during October through November 11, two roving audio-enabled electronic view masters akin to those the drop-a-quarter-in-the-slot binocular viewers found at vistas from Niagara Falls to the Golden Gate will give New Yorkers' a view into this vista as well.

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by Steve Hall    Oct-11-12    
Topic: Campaigns

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Apple Says It's OK to Drop Your iPod


Hmm. One has to wonder what TBWA\Media Arts Lab was thinking when they created this ad for the new iPod. Called Bounce and featuring Wille Moon's "Yeah Yeah," the ad features a collection of iPods doing flips and generally bouncing all around the brand's classic white background.

How many people will watch this and think you can actually do this with an iPod and not have it break?

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by Steve Hall    Oct-11-12    
Topic: Commercials

Internet Ad Revenue Hits $17 Billion in First Half 2012, Up 14 Percent


In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau and prepared by PwC US. In the first half of 2011, internet revenue was $14.9 billion.

Also marking a 14 percent year-over-year increase, second quarter internet ad revenues for this year hit $8.7 billion, up from $7.7 billion during the same time period in 2011.

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by Steve Hall    Oct-11-12    
Topic: Research

Coffee Brand Aims to Cure Loneliness in Sweden


What do transsexuals, bird-aficionados and those looking for the Great Lake monster in Sweden have in common? They are among the less lonely which, for Sweden, is, apparently, a very good thing since the country is considered to be the loneliest country in the world. In addition, research notes membership in groups that fall into these and other subject areas is dwindling.

Lofbergs, a Swedish coffer brand, hopes to do something about that and has launched a new ad campaign to highlight these groups and tout membership. Oh and to not so slyly imply coffee can be a great social lubricant.

The campaign, the largest ever for the brand, was created by Volontaire / Philip Ahlqwist.

by Steve Hall    Oct-11-12    
Topic: Strange

Creative Team Uses Faux Instagram App to Seek Work


Said to be a fusion between Madmen and Instagram, Instacreagram (that's a stretch) is the work of two creative, Stephane and Alain Caviggia. The pair have created a fake iPhone app complete with download page. It's all to drum up some business for the pair which, together, have worked at agencies such as Saatchi & Saatchi, Publicis, Grey and Ogilvy. On the app download page, you can check out their work.

by Steve Hall    Oct-11-12    
Topic: Agencies

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