Hubspot has compiled 47 stats, charts and graphs about Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.
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- Check out H&M's new short film featuring Joel Kinnman that's just dripping with attitude.
- Today JWT New York is launching the second music video in its digital series for Litter Genie. In "I Haz A Pie Row Tek Nic," Walter and his band of cat friends, The Awful Pawfuls, rock out in an ode to the beloved heavy metal hair bands of our time.
- Who knew surfboards worked on land?
- Ford has just awarded the first of four customized Mustangs to the winners of its Mustang Customizer contest.
While currently in the controversial category following his dramatic sack of Chicago Bears quarterback Jay Cutler, Detroit Lions' Ndamukong Suh appears humble, peaceful and lovable in this new Nike Fuelband, in partnership with Path, that has us following Suh through his day as he attempts to crack 6,000 Fuelband points.
Earlier this year, Megan Fox appeared in a sultry ad campaign for Sharper Image. Seems the folks over at the gadget brand liked working with Fox as she's back and appearing in a new campaign. Fox, who was five months pregnant during the shoot. can be seen sitting on a Sharper Image bed, lounging in a chair and listening to music.
Of her Sharper Image work, Fox said, "I have always been a bit of a gadget geek and into different types of technology. The campaign is a good fit for me because I love electronics." And we love you. Megan so keep doing your thing.
Perhaps you've heard of inbound marketing? If you haven't, listen up. Inbound Marketing is marketing focused on making it easy for customers to find you. It flips traditional marketing on its head. Instead of an interruptive model, inbound marketing advocates the creation of content (blogs, videos, whitepapers, eBooks, webinars, seminars, etc.) that is of interest to potential clients who, because of inbound marketing strategies put in place, will easily find it.
In other words, when a potential client searches for a great agency, they will find you instead of your competition.
With a play on words, U.S. Cotton, with help from Marcus Thomas, is urging women to sleep naked. Well, actually facially naked as in no make up. As in it's a campaign to urge women to remove their make up before they go to bed. Apparently, 50 percent of women don't remove make up at night and of those who do, 80 percent do it incorrectly which is said to result in irritation, acne, eye infections and premature aging.
For U.S. Cotton's Swisspers health and beauty line, Marcus Thomas developed a campaign which asks celebrities and popular beauty bloggers to show their faces make up free. Viewers can vote their favorite with a $10,000 prize being awarded to the winner's charity of choice.
During a nationwide Twittter event (hashtags #sleepnaked #swisspers) the night of October 17, actress Malika Haqq, recording artist Melissa Gorga, beauty/humor blogger Jodie Rivera (aka VenetianPrincess, one of YouTube's top beauty channels) and Hollywood makeup artist turned beauty blogger Kandee Johnson each unveiled their makeup-free photo after a teaser week of promising their followers a revealing photo of their upcoming participation in the unexplained "National Sleep Naked Night." Followers can vote for their favorite, up until November 9, at facebook.com/SwisspersCotton.
Over at BuzzFeed, Copyranter makes a great point about a recent breast cancer awareness ad from Lowe Porta, Santiago writing, "So, the spot is targeting men. Fine. What do you think the number of male viewers who jerk off to the ad will be compared to the number of male viewers who actually ask a woman to get a breast exam?"
In an appearance far less awkward and devoid of empty chairs, Clint Eastwood appears in an American Crossroads ad touting Governor Mitt Romney for President. In the ad, Eastwood says, "Obama's second term would be a rerun of the first, and our country just couldn't survive that. We need someone who could turn it around fast, and that man is Mitt Romney. There's not much time left, and the future of our country is at stake."
Wait, what? You think it's rude to ask a lady her cup size? Hey, get your mind out of the gutter. All we want to know is, well, what cup size a lady prefers. Get it? It's simple, right? Not rude. After all, there's nothing wrong with offering a lady a cup of coffee, right? That's all Blush Lingerie wants to know. Harmless, right?
In advertising, we're all familiar with the agency pitch process whereby brands put out RFPs and agencies come knocking on the door with their best ideas. Well, one agency, Blue Collar Interactive, is flipping that process on its head with JumpStart, an effort which will offer $100,000 in agency services to the small business that demonstrates the greatest need for a marketing jump start.
That's right. $100,000 in agency services. Of the offering, Blue Coller Interactive Partner and Account Director Rob McCready said, "It has always been a goal for our agency to make connections with people who believe in hard work and have a clear vision and passion for their business. We realize that it hasn't been the easiest of economic times for business owners and entrepreneurs, so we want to help energize a passionate business that needs our help by offering $100,000 in agency services. We're looking for a unique and inspired business who offers a great product or service - a small dog with big fight."