Car 'Mysteriously' Cut in Half

Halfcar.jpeg

Cops have them. Why can't everyone? We're talking about those in-car cameras that capture everything a cop car sees. Now, it seems, singapore-based car insurance company, DriveSheild, wants everyone to have one...for free.

To tout this offering, the company, with help from TribalDDB, created an installation whereby a car appeared to have been engulfed by the ground. On third of the vehicle appears below the surface. A video offers a clue as to how this happened.

To more stunts are said to follow.

more »

by Steve Hall    Oct-26-12    
Topic: Guerilla



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