Clickbooth, CPAWay, AdKnowledge Team For Huge ad:tech Party


On Wednesday, November 7 during ad:tech New York, Clickbooth, CPAWay and AdKnowledge will host a full on blow out for all ad:tech attendees at Pacha complete with with open bar all night, tunes from DJ Jamm along with special guests and plenty of hot dancers.

Entitled The Future is Now, the party aims to put the dance floor front and center, an element that's been missing from the recent trend of hip hop-fueled events. Nothing wrong with hip hop-style parties. It's just nice to mix things up a bit once in a while.

The party will begin at 9PM . Pacha is located at 618 West 46th Street. RSVP here.

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by Steve Hall    Oct-30-12    
Topic: Industry Events

Megan Fox Leaves Booty at Home in Brainy Acer Ad


Seemingly uninterested in the prospect of playing yet another hottie with a hot body - this time a character who wears her underwear in space - Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.

Yes, as a follow up to the brand's wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox's desire to become a "brilliant" scientist with, of course, help from Acer's Aspire S7 laptop.

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by Steve Hall    Oct-30-12    
Topic: Celebrity, Commercials, Racy

Robber Meets Fastest Glass Company


OK. Funny. We laughed. Sometimes the best approach is a simple approach. Obvious as this ending may seem once viewed, we were expecting something different. In any event, here's an interesting commercial for a really fast glass company. And a glass company that, apparently, makes really strong glass.

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by Steve Hall    Oct-30-12    
Topic: Video

Arby's (Sort of) Locates "The Back" of Subway


Likely, you've seen the commercials on TV already. The Arby's commercials claiming Subway doesn't slice its meat in the back of the store but in a warehouse far, far away. Yesterday, the brand launched a five minute, CP+B created, Larry Charles-directed video featuring retired NYPD detective Bo Dietl.

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by Steve Hall    Oct-30-12    
Topic: Brands, Video

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Queen's Bohemian Rhapsody Now Sells Gum


Queen's Bohemian Rhapsody. A classic with such staying power it will likely be played as we earthlings launch our first armada of Starships into space some hundred years or so from now. But, for the time being, Brazil's F/Nazca Saatchi & Saatchi has put it to use in a new commercial for Trident.

To illustrate the refreshing, full flavor of Trident Fresh, a man experiences a bit of Queen while visiting an otherwise very quiet pet shop. Produced by Stink Sao Paulo, the :60 is filled with a menagerie of digitally animated pets that deliver full bore Bohemian Rhapsody.

We last saw Bohemian Rhapsody bring bravura to an ad for the new Cosmopolitan in Vegas.

by Steve Hall    Oct-30-12    
Topic: Commercials

Hot, Half-Naked French Guy Gets Mustard Massage in GOLDaid Ad


A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here's some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it's GOLDaid (with help from the internet) that brings relief.

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by Steve Hall    Oct-30-12    
Topic: Commercials, Racy

15 Steps Towards Profitable Content Marketing


Content marketing, the strategy du jour and yet another name for blogging, is said to attract customers, build trust and bring visibility to your brand for minimal expense.

But what exactly is content marketing, why would you want to do it and how would you start? Glad you asked. Vocus enlisted four of the biggest content experts out there - Joe Chernov, Scott Stratten, Ann Handley and Adam Singer - to write an expert guide containing 15 great tips to get your content motor started!

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by Steve Hall    Oct-30-12    
Topic: Research

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