Arby's (Sort of) Locates "The Back" of Subway


Likely, you've seen the commercials on TV already. The Arby's commercials claiming Subway doesn't slice its meat in the back of the store but in a warehouse far, far away. Yesterday, the brand launched a five minute, CP+B created, Larry Charles-directed video featuring retired NYPD detective Bo Dietl.

In the video, Dietl, who, we are told, was hired by Arby's, sets out to find just where "the back" of Subway is located. ALong the way, we are regaled with stories of Dietl's work for the NYPD, how he's all about determining truth and the first time he ate at an Arby's in 1969.

Sadly, we don't really get to see where Subway slices its meat. One assumes it's inside the big white warehouse to which Dietl delivers us but it woulf have been nice to have seen Dietl actually infiltrate the place with a hidden camera scenario. Alas, most ad agencies aren't like PETA and don't go that extra mile when creating commercial documentaries.

by Steve Hall    Oct-30-12   Click to Comment   
Topic: Brands, Video   

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