Coke Awards 'Skyfall' Tickets to Bond-Like...Actors?

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Coke Zero, following its lackluster James Bond "Skyfall" tie-in commercial, has crafted an intriguing stunt that requires people to get to a particular train platform in 70 seconds. Sounds easy except for the fact there are plenty of obstacles to overcome on the way to the platform. Some have suggested the people accepting the stunt are actors, not random people. Which, of course, makes perfect sense as Coke's lawyers would certainly have something to say about placing people in harm's way just to win a free ticket to a movie.

That said, it's fun to watch and it's far more interesting than the lame commercial. And, apparently, it's been fun for many. The video has clocked 3,360,008 views since it launched October 18.

by Steve Hall    Oct-22-12   Click to Comment   
Topic: Guerilla   

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