Five New Laws of Content Marketing

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Ah, yes. Content Marketing. The current panacea of every marketer's woes. Snarky as that may sound, content marketing does, indeed, play an increasingly important role in today's marketing mix. Dovetailing nicely with social media, it provides brands a marketing method that is much less in-your-face and far more informative than traditional advertising.

A new whitepaper, part of the Adrants whitepaper series, from communications firm Moveo posits five "laws" that can aid brands stepping foot into content marketing waters. The whitepaper explores:

  • The relationship between content consumption and perishability
  • The mission-critical role of the content curator
  • The impact of source reputation on perceived quality
  • How agencies and brands can create compelling content
Download the whitepaper now to find how how your brand or agency can achieve the most from content marketing.

by Steve Hall    Oct-23-12   Click to Comment   
Topic: Agencies, Brands, Research   

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