Jamba Juice Launches Twilight-Themed 'Berry Bitten'

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Can't wait to to taste blood when the 4th and final Twilight movie, Breaking Dawn 2, opens? Well, you're in luck. Thanks to Santa Monica agency Neighbor which teamed with Jamba Juice and Lionsgate, Twilight fans will be able to suck down Berry Bitten, a mixed berry smoothie drink that, well, looks a lot like blood.

The drink and promotional tie in are being promoted to teens and their moms with print placements, banners, social and a Facebook-based sweepstakes that will award one person two tickets to the red carpet Breaking Dawn premiere November 12 in LA with airfare and hotel included. Additionally, 1,000 people two tickets each to 32 different Jamba Juice-sponsored advance screenings November 15 in 18 cities.

Winners also receive a $50 gift card, slap bracelets and poster. Fans enter by Tweeting their photo with a Berry Bitten smoothie and including the hashtag #jambatwilight.

by Steve Hall    Oct-23-12   Click to Comment   
Topic: Campaigns   

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