PivotCon Explores Transformation From Social Media to Social Business
Last week, PivotCon was held in New York City. The conference, curated by Brian Solis, focused on the transformation of businesses from using social media as a marketing tool to becoming a full fledged social business. Topics explored how companies are shifting their philosophy, technology and business practices to the point where social becomes part of the corporate DNA, not something your marketing intern does in his spare time.
Representative from 3M, Bloomberg, Philips, GE, Citibank, DollarShaveClub, VirginMobile, Barclay, Coke and others shared how social has pervaded many corners of their company and the changes it has brought about. Perhaps my favorite was the transformation Philips made with it MRI machine transforming the usually antiseptic, intimidating experience into a relaxing, soothing and delightful one. Check out the video below.
Summaries from the conference can be accessed here:
And pictures from the event can be seen here: