Robert Downey Jr., iJustine Amp Up Call of Duty Black Ops II
Activision, with help from 72andSunny, has unfurled a new campaign for'Call of Duty: Black Ops II with a :60 live action trailer (that features Robert Downey Jr. and our favorite video star, iJustine), integration into Action Movie FX and an out-of-home campaign.
72andSunny worked with Guy Ritchie and jumP to develop a :60 live action trailer that hypes the game experience by following a litany of explosive attacks. In addition to Downey and iJustine, the clip featurtes French actor Omar Sy.
The campaign is also supported with an interactive OOH campaign that includes a Times Square subway takeover (not today though, thanks very much, Sandy). An international rollout of similar takeovers in cities including Los Angeles, Europe (London, Sweden, Finland, Belgium), Mexico, Brazil, Toronto and Vancouver will continue through October and November.