El Segundo's Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy...and any other kind of weather that might crimp your style; don't even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.
Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren't going to complain. We'll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We're easy to pleas that way.
Courtesy of 72andSunny and Samsung, we've been given a snapshot, day-in-the-life of Miami Heat star LeBrom James. We are treated to LeBron having breakfast with his family, a text message interchange with Magic Johnson, a trip to the barber shop, an encounter with screaming fans and game prep all while LeBron totes the Samsung Galaxy Note II along for the ride.
The 1:30 was directed by Mark Romanek of Anonymous Content.
In Japan, Honda is marketing a pink Fit called Honda Fit She's (apostrophe is a heart) that promises to prevent wrinkles with its "plasmacluster" AC system. Of course, this gender specific stuff still works great in Japan where, apparently, they aren't so hung up on the fact that men are men and women are women.
Going for "adult cute," it would seem Honda might want to team with Bic and co-marketing their Bic For Her pen along with the car.
While it's common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that's exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, "Touch both sides. Twice the sensations."