Go Daddy, Century 21 Gear Up For Super Bowl

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- Fear not, Danica Patrick fans, CEO Bob Parsons has announced Patrick will be in both of Go Daddy's two thirty-second Super Bowl ads next year.

- And speaking of the Super Bowl, Century 21 will appear in this year's broadcast following its inaugural appearance last year with Donald Trump, Apolo Anton Ohno and Deion Sanders. The brand will sponsor pre-game and have a :30 in the third quarter.

- GE's Juice Train delivered 500,000 gallons of orange juice from Florida to New Jersey in 156 seconds.

- Former host of Travel Channel's No Reservations Anthony Bourdain is none too pleased the network seemingly used his likeness in a Cadillac product integration ad without his permissions.

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by Steve Hall    Nov-13-12    
Topic: Super Bowl 2013



Parents Make Many Sacrifices for Their Families

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Here's a heart warming, pro-family PSA entitled Invisible family that asks us to focus on the importance of parenthood, the choices they make, the choices that are made for them and the sacrifices they make to love their children. Enough said. Just watch.

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by Steve Hall    Nov-13-12    
Topic: Cause



Is That A Faucet in Your Pants or Are You Just Happy to See Me?

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To help promote the Denver Center for the Arts production of Drag Machine, a drag queen-centric production, Denver agency gyro created posters that were placed strategically over existing faucets so that the faucets appeared to be... well...just look at the posters.

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by Steve Hall    Nov-13-12    
Topic: Outdoor



Outkast's Big Boi to Perform at Affiliate Ball in January

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Big Boi of Outkast will be performing all of the Outkast hits at Affiliate Ball during Affiliate Summit on January 14th, 2013 in Las Vegas. Party strategist Darren Blatt says, "We needed another artist that could please the masses, just like Nelly did last year. I searched online for all of Outkast's hit songs and found 14 of them. It's rare to find an artist with so many memorable classics and I couldn't be more excited for this party! There will be many more surprises ahead for this one, stay tuned."

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by Steve Hall    Nov-13-12    
Topic: Industry Events



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8 Ways to Build Your Brand Using Social Media

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Social media monitoring company Sysomos has put together a nice tip sheet with eight ways marketers can build their brands using social media. Much, of course, has been written on this topic but sometimes it's nice to have a few clear, concise tips on hand when you are about to launch a new social media program for your brand or your client.

Download this free whitepaper now and learn this ins and outs of social media brand personas, platforms, communities, crisis management and more.

by Steve Hall    Nov-13-12    
Topic: Research, Social



Is Pinterest Really All It's Cracked Up to Be?

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This guest post is written by Peter Mayer Advertising Content Manager Catherine Freshley.

We wrote about Pinterest back in February (also known as the month everyone was writing about Pinterest), back when I was, very stereotypically, feverishly pinning ideas for my wedding, quinoa-cures-all recipes and images of lovely home interiors that are a far cry from the first-place-together, military-keeps-us-moving rental I live in.

But now, well, I can barely think of the last time I was on Pinterest. (That's relative: I was definitely on at some point in the last week and perhaps for a minute earlier today.) So I was wondering if I am the exception or the norm, and if all those people talking about Pinterest as the next big thing for e-commerce are looking enlightened or deluded.

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by Steve Hall    Nov-13-12    
Topic: Social



Epic Spec Spot Pits Coke Against Pepsi

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Alvise Avati has created a spec spot for Coke that pits the brand in a epic battle against Pepsi which has captured one of Coke's bottles. A single Coke can sets out against an army of Pepsi bottles to save the captured Pepsi bottle. While the spot is far too violent to be used by the brand, we sort of like the intensity of it all. Give it a look.

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by Steve Hall    Nov-13-12    
Topic: Video



Overly-Pretentious, Self-Important Ad of the Day

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Here's your overly-pretentious, self-important fragrance ad of the day. What? You take offense with our assessment of said ad? Fear not. It's actually a complement. After all, every successful fragrance has to be overly-pretentious and self-important. Otherwise, it wouldn't be a fragrance ad. It'd just be some piece of crap trying to sell a smell.

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by Steve Hall    Nov-13-12    
Topic: Commercials



Overly Attached Girlfriend Does Ad For Samsung

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Oh you silly Internet Famous people. Always ending up in ads created by 20-something creatives who think they are so hip for finding you and putting you in ads for big brands who've probably never even heard of you but place their trust in their 20-something agency account manager because, well, they are hip and cool and know what the kids like these days.

Anyway, here's yet another overly hip and cool piece of Internet Famedom from Samsung. And what do we know. The video's already been viewed 430,000 so you 20-somethings must know what the hell you are talking about.

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by Steve Hall    Nov-13-12    
Topic: Strange, Video



Public Masturbation Not Always What It Seems

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What would you do if you were strolling through the park and saw a guy stroking himself? Before you answer, watch this ad from Marc Jacobs and ask yourself if you really want to be so quick to judge the behavior of others.

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by Steve Hall    Nov-13-12    
Topic: Strange







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