Underwear Brand Does Miraculous Things to Your Balls

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We concur with Copyranter over at Buzzfeed. This is, indeed, the best mens underwear commercial ever. No images of ripped dudes in tighty whities. No awkward penis outlines. No silly celebrity endorsements? No, just simple proof that Le Slip Francais will treat your balls far better than competing brands.

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by Steve Hall    Nov-20-12    
Topic: Strange



Consumer Created Ads Tout Customized Checking Accounts

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The consumer-created ad is back. Production company B-Reel and ad agency Eleven, Inc. recently teamed up to create a promotional campaign for Union Bank called Commercial by Design to highlight the bank's Banking by Design product that lets customers customize their own checking accounts.

B-Reel director Roderick Fenske shot various comedy-driven scenes that site visitors can mix and match to create up to 40,000 different commercial, which will then be voted upon with winning favorites airing as a televised broadcast spot in 2013.

by Steve Hall    Nov-20-12    
Topic: Consumer Created



Boy's Choir Sings Mad World For Universal Children's Day

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Here's a moving PSA from the International Children's Fund featuring the boys choir, Wuppertaler Kurrende, performing the ever erie Tears For Fears song Mad World. The performance aims to call attention to the fact every three seconds the world loses a child due to hunger, malnutrition, lack of proper medical care, ingesting unclean water and a host of other life-threatening issues.

The work, created by Grey Dusseldorf, is is celebration of Universal Children's day November 20.

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by Steve Hall    Nov-20-12    
Topic: Cause



Digital Asset Management: Sexy? You Bet

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This guest post is written by Nina Brakel-Schutt, Business Development Strategist at Widen.

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work.

However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven marketplace that moves at warp speed.

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by Steve Hall    Nov-20-12    
Topic: Tools



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Cast of 'The Hobbit' to Appear in WIndows Phone Campaign

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Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.

Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,

by Steve Hall    Nov-20-12    
Topic: Agencies, Campaigns, Celebrity







Stanton Optical


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