William Shatner's Deep-Fried Turkey PSA Gets Auto-Tuned

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Now this is funny. Remember last year when William Shatner did a PSA for State Farm which shared safety tips for those planning to deep-fry their turkeys? Well, Shatner's back and this time his PSA has been auto-tuned by John Boswell and the results are quite amusing. Give it a watch.

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by Steve Hall    Nov-21-12    
Topic: Cause, Celebrity



Jaguars Climb Cartier-Laden Christmas Tree

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Let's not dwell on the fact little in this Cartier Winter Tale makes sense. No, let's dwell on the mood it evokes. The holiday feeling it exudes. The cheerful inspiration in brings. And how it makes you feel like you were curled up in a blanket in front of a roaring fireplace watching your favorite Christmas movie while sipping a cup of hot chocolate.

Yes. Let's dwell on that for a moment. And with that, we think it's time to close up shop and celebrate Thanksgiving.

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by Steve Hall    Nov-21-12    
Topic: Commercials



Tom Brady's Slipper Tradition Central to New UGG Campaign

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Inspired by Tom Brady's tradition of giving UGG footwear to fellow players as a way to say thanks, UGG Australia has launched Pink Slip, a new ad, created by M&C Saatchi LA, which features Tom Brady offering a pair of UGG Ascot slippers to a rookie player.

The Pink Slip TV spot premiered on November 19 on ESPN, ESPN2 and NFL Network. On the day of launch, consumers received a dedicated e-mail directing them to view the commercial and behind the scenes video for Pink Slip on the UGG Australia web site and other social media platforms.

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by Steve Hall    Nov-21-12    
Topic: Campaigns, Celebrity



Wandering Robots Spotted in LA, San Francisco

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A new GE campaign that centers on the Brilliant Machines Tumblr blog features video and photos of robots of various shapes and sizes making their way through a number of cities in the United States. Sightings have been reported in Pasadena, Los Angeles, and along Hollywood Boulevard, as well as some undisclosed subway stations and industrial parks.

The campaign has been accompanied by real life robot appearances in San Francisco with those that spot the robots tweeting their photos with the hashtag #brilliantmachines.

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by Steve Hall    Nov-21-12    
Topic: Guerilla



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Holiday eCommerce Spending to Hit $43.4 Billion in 2012

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comScore, today, released findings that predicts 2012 holiday season (November and December) retail e-commerce spending will hit $43.4 billion, up 17 percent from 2011. For the first 18 days of the November, $10.1 billion has been spent online, a 16 percent increase over the same time period last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million.

by Steve Hall    Nov-21-12    
Topic: Research



Six Things You Need to Know About Real-Time Display Advertising

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If you haven't heard of real time bidding, or RTB, you need to. First, let us explain. When a user heads to a webpage and it starts loading, the siite automaticallly sends out a bid request to tens of hundreds of potential advertisers (on an RTB network) saying, "We've got this user who is 30, Indian, male and based in New Jersey, US, and recently searched for return air tickets to Delhi, opening a page on our site. How much are you willing to bid for being the only ad on this page?" Within about 100 milliseconds the publisher gets automated bids from different advertisers which are then analyzed to figure out the highest bidder and the brands being advertised. The winner is automatically alerted by the publisher site and the ad is published. Nifty, huh?

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by Steve Hall    Nov-21-12    
Topic: Research






Stanton Optical


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