8 Tips To Transform Your Brand Into A Social Business

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So for years everyone's been singing the Social Media Hallelujah chorus. More recently, many have realized that's social is not just about media but about the entire business. While it's yet another in a long line of buzzwords, there is substance to this one.

Becoming a social business is much more than acquiring followers, likes, plusses and re-pins. It's about enabling the entire business to function in what has become an interconnected, always-adapting, inbound marketing-based, social landscape where consumers (and other businesses) have come to expect instantaneous and personalized attention.

In this whitepaper, part of the Adrants whitepaper series, Hootsuite provides eight tips brands can implement in order to progress from "doing social media" to becoming a full fledged social business.

Download the whitepaper now and learn how you can transform your brand into a social business.

by Steve Hall    Nov-28-12    
Topic: Research



Ladies, Is Your Vagina Drier Than A British Comedy?

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If it is, then Torontao-based Open has a new product for you. It's called Mae by Damiva and, apparently, it's the vaginal moisturizer you've always wanted.

Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines "drier than a British comedy" and "enough beating around the bush."

Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, "Frida by Damiva", is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.

The name Damiva, itself, is a combination of "Dame" and "Diva". Have at it, ladies.

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by Steve Hall    Nov-28-12    
Topic: Campaigns



Red Stripe Purchase Causes Musical Extravaganza

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OK, this is pretty cool. To have a little fun, Red Stripe turned a corner shop into a singing, dancing, musical performance by transforming products and items within the store into the music-making instruments. Every time a customer chose a Red Stripe from the shelves, the instruments were triggered and a musical performance began.

Pretty impressive stuff. We just wonder what might have happened had a shopper grabbed one of the items that was supposed to function as a musical instrument.

KesslerKramer's KK Outlet developed the idea and Stinkdigital worked with Hirsch&Mann to make the idea happen.

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by Steve Hall    Nov-28-12    
Topic: Guerilla



It's Not Christmas Without Snoop Dogg

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Courtesy of Adidas, we have the pleasure of viewing Snoop Dogg tell the story of Ebenezer Snoop, a hip-hoppity tale of the usual past present and future travails of those who don't believe.

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by Steve Hall    Nov-28-12    
Topic: Celebrity



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Hermann the German Does Woody Goomsba

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A couple years ago, the town of Leavenworth, Washington gave us Woody Goomsba, a puppet-like dude who, along with a bevy of super hot, Dirndle-clad dancers, amped up the Bavarian-themed destination.

Today, we have work from Haberman for New Ulm, Minnesota which introduces Hermann the German, a bobble-headed dude who, without a bevy of super hot, Dirndle-clad dancers, amps up the Bavarian (German)-themed destination.

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by Steve Hall    Nov-28-12    
Topic: Campaigns









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