Why Marketers Should Care About Product Feature Adoption


This guest post is written by Matt Murphy, President and CEO of Fusion92, a full-service marketing agency with a digital core that launched in 1999.

It's fair to say that when it comes to product innovation, engineering has outpaced marketing. Over the last decade, technical innovation has accelerated dramatically, delivering new capabilities that would have been unthinkable only a few years ago, particularly in the mobile communications space. But while some consumers still camp out in front of stores to get their hands on the latest smartphone or tablet and others take pride in being the first in their group to download a new operating system, only a small subset of total consumers actually usea fraction of their new device's capabilities.

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by Steve Hall    Nov-30-12    

Newsflash! Lingerie Makes 20-Year-Olds Looks Hot!


OK. Let's just cut through the crap and get to the nut. When you're name is Nina Agdal and you are a 20-year-old model - or, in most cases, any 20-year-old, you're going to look hot in lingerie. In fact, you're going to look hot in just about anything you wear even if it's the proverbial potato sack.

So when Agdal frolicks about in this new commercial for Aerie telling viewers they'll look sexy in Aerie lingerie it's, well, a no-brainer. Unless, of course, you weigh 300 pounds.

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by Steve Hall    Nov-30-12    
Topic: Racy

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