How to Create Compelling, Intelligence-Driven Loyalty Programs

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Sadly, many customer loyalty programs lack differentiation, target too broad an audience or lack an overarching strategy. In this Forrester whitepaper, part of the Adrants whitepaper series, nine actionable methods of using customer intelligence and data to improve loyalty program effectiveness are presented.

Download this whitepaper now to see how you can improve the effectiveness of your customer loyalty programs.

by Steve Hall    Nov-27-12   Click to Comment   
Topic: Research   

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