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Tom Brady's Slipper Tradition Central to New UGG Campaign


Inspired by Tom Brady's tradition of giving UGG footwear to fellow players as a way to say thanks, UGG Australia has launched Pink Slip, a new ad, created by M&C Saatchi LA, which features Tom Brady offering a pair of UGG Ascot slippers to a rookie player.

The Pink Slip TV spot premiered on November 19 on ESPN, ESPN2 and NFL Network. On the day of launch, consumers received a dedicated e-mail directing them to view the commercial and behind the scenes video for Pink Slip on the UGG Australia web site and other social media platforms.

more »

by Steve Hall    Nov-21-12    
Topic: Campaigns, Celebrity

Wandering Robots Spotted in LA, San Francisco


A new GE campaign that centers on the Brilliant Machines Tumblr blog features video and photos of robots of various shapes and sizes making their way through a number of cities in the United States. Sightings have been reported in Pasadena, Los Angeles, and along Hollywood Boulevard, as well as some undisclosed subway stations and industrial parks.

The campaign has been accompanied by real life robot appearances in San Francisco with those that spot the robots tweeting their photos with the hashtag #brilliantmachines.

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by Steve Hall    Nov-21-12    
Topic: Guerilla

Holiday eCommerce Spending to Hit $43.4 Billion in 2012


comScore, today, released findings that predicts 2012 holiday season (November and December) retail e-commerce spending will hit $43.4 billion, up 17 percent from 2011. For the first 18 days of the November, $10.1 billion has been spent online, a 16 percent increase over the same time period last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million.

by Steve Hall    Nov-21-12    
Topic: Research

Six Things You Need to Know About Real-Time Display Advertising


If you haven't heard of real time bidding, or RTB, you need to. First, let us explain. When a user heads to a webpage and it starts loading, the siite automaticallly sends out a bid request to tens of hundreds of potential advertisers (on an RTB network) saying, "We've got this user who is 30, Indian, male and based in New Jersey, US, and recently searched for return air tickets to Delhi, opening a page on our site. How much are you willing to bid for being the only ad on this page?" Within about 100 milliseconds the publisher gets automated bids from different advertisers which are then analyzed to figure out the highest bidder and the brands being advertised. The winner is automatically alerted by the publisher site and the ad is published. Nifty, huh?

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by Steve Hall    Nov-21-12    
Topic: Research

Underwear Brand Does Miraculous Things to Your Balls


We concur with Copyranter over at Buzzfeed. This is, indeed, the best mens underwear commercial ever. No images of ripped dudes in tighty whities. No awkward penis outlines. No silly celebrity endorsements? No, just simple proof that Le Slip Francais will treat your balls far better than competing brands.

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by Steve Hall    Nov-20-12    
Topic: Strange

Consumer Created Ads Tout Customized Checking Accounts


The consumer-created ad is back. Production company B-Reel and ad agency Eleven, Inc. recently teamed up to create a promotional campaign for Union Bank called Commercial by Design to highlight the bank's Banking by Design product that lets customers customize their own checking accounts.

B-Reel director Roderick Fenske shot various comedy-driven scenes that site visitors can mix and match to create up to 40,000 different commercial, which will then be voted upon with winning favorites airing as a televised broadcast spot in 2013.

by Steve Hall    Nov-20-12    
Topic: Consumer Created

Boy's Choir Sings Mad World For Universal Children's Day


Here's a moving PSA from the International Children's Fund featuring the boys choir, Wuppertaler Kurrende, performing the ever erie Tears For Fears song Mad World. The performance aims to call attention to the fact every three seconds the world loses a child due to hunger, malnutrition, lack of proper medical care, ingesting unclean water and a host of other life-threatening issues.

The work, created by Grey Dusseldorf, is is celebration of Universal Children's day November 20.

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by Steve Hall    Nov-20-12    
Topic: Cause

Digital Asset Management: Sexy? You Bet


This guest post is written by Nina Brakel-Schutt, Business Development Strategist at Widen.

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work.

However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven marketplace that moves at warp speed.

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by Steve Hall    Nov-20-12    
Topic: Tools

Cast of 'The Hobbit' to Appear in WIndows Phone Campaign


Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.

Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,

by Steve Hall    Nov-20-12    
Topic: Agencies, Campaigns, Celebrity

8 Tools to Perfect Your Guerilla Marketing Campaigns


Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better guerrilla marketing programs. Covered tools include web analytics, behavioral targeting, marketing automation, social media and others. It's not an in-depth analysis of each tool category, rather an examination where each tool fits into the online marketing process.

Download the whitepaper now and have a look at which tools might be right for you.

by Steve Hall    Nov-19-12    
Topic: Research

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