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Oh My! George Takei Touts Old Navy's Cheermageddon

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Already a sensation because he was a member of the original Star Trek crew. Already a sensation because of his prominence in social media. And now a sensation for belting out a version of Aerosmith's Armageddon theme, I Don't Want to Miss A Thing during last night's American Music Awards, George Takei touts Old Navy's Cheermageddon, a holiday sale of epic proportion.

Takei appears in two spots, created by CP+B, for the brand; a special :60 which aired once during the awards and a :30 which will air throughout the holiday season. Each spot touts the brand's Black Friday offerings.

As George would say, Oh my!

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by Steve Hall    Nov-19-12    
Topic: Celebrity



A Condom Ad That Actually Focuses on Benefits

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So many condom ads are filled with silly analogies, cute colloquialisms or ridiculously sexed up scenarios that leave the viewer wondering whether or not the silliness in the ad exudes the qualities of a brand that requires a deep measure of trust on the part of the buyer.

This new Durex spec (yes, it's spec) spot features kids (but not in the way you might assume in a condom ad) and an analogy that clearly illustrates the product's major feature and benefit; it just works.

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by Steve Hall    Nov-19-12    
Topic: Video



Impoverished Africans Help Freezing Norwegians With Radi-Aid

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Hahaha. Yet another We Are the World Spoof. Africa comes to the aid of Norway with...radiators because, well, it's freezing in Norway and frostbite kills too!

Oddly, Africans really have nothing at all to do with this bit of aid. It's the work of the Norwegian Student's and Academics' International Assistance Fund along with Operation Day's Work and the Norwegian Agency for Development Cooperation. Oh and the Norwegian Children and Youth Council. Hmm. That's a lot of Norway in a supposedly African-based aid program.

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by Steve Hall    Nov-19-12    
Topic: Cause



House Explodes With Audio-Visual Holiday Spectacular (Revisited)

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Previously published in 2005 but worth another look every year around this time.

This has absolutely nothing to do with advertising unless, of course, this person starts stringing lights for marketers (which he ultimately did...so we guess it does now). You have to marvel at the relentless dedication and months of preparation something like this requires.

This isn't just your average Holiday house lighting. It's a full blown light and audio spectacular. The music is Trans-Siberian Orchestra's "Wizards in Winter" and the lighting spectacular was created by Carson Williams, an electrical engineer for Cincinnati Bell Technology. Give it a watch. It's a classic. And a viral sensation.

Because of this work, Williams became a bit of an internet sensation for a while and went on to bigger and better lighting design professions.

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by Steve Hall    Nov-19-12    
Topic: Consumer Created



Gangnam Style Envisioned by Google Music Translate

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Ever wonder what PSY is really saying in Gangnam Style? Well, four Swedish ad students, Isaac Bonnier, Jacob Björdal, David Rinman and Jim Nilsson have taken it upon themselves to create (well, at least introduce) Google Music Translate.

In a two minute video, they explain how Google Music Translate might work. The results are far from pretty. Not the student work, which isn't bad, but the actual result of Google Translate trying to "sing" Gangnam Style or Carly Rae Jepsen's Call Me Maybe.

While music is said to be a universal language of sorts, perhaps it's best we don't try to have a machine "sing" translated lyrics. Nice idea though.

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by Steve Hall    Nov-19-12    
Topic: Video



NFC Vending Machine Dispenses VIP Treatment

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OK so Near Field communications technology is a long way off here in America but it's quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.

To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,

When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.

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by Steve Hall    Nov-19-12    
Topic: Guerilla



What's the Sex of Testicular DNA?

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Not that many of us would ever have need for the answer to that question but some, it seems, do. Scientists. And Life Technologies Corporation is there to help. To convey just how helpful its tech support department is, Life Technologies created this video based on actual questions submitted to the department. It's a little bit funny.

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by Steve Hall    Nov-19-12    
Topic: Video



Study: Copy and Paste Represents 82% of Online Content Sharing

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A recent study conducted by content sharing company Tynt found copy and paste comprises 82 percent of all content sharing, 4.5x more than share buttons. Among other findings, the data revealed copy and paste is the most prevalent method by which users share text, images, and URLs across the web.

Of course it should be noted Tynt is a company that "enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy and paste."

by Steve Hall    Nov-16-12    
Topic: Research



Applebee's Employs Flair Bartending Champion to Tout Spirited Cuisine

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In an effort to illustrate just how much flair goes into the creation of its new Spirited Cuisine dishes that are made with whiskey, wine and beer, Applebee's hooked up with 19 time flair bartending championChristian Delpech.

In the ad, created by Crispin Porter + Bogusky, Delpech performs all manner of acrobatic cooking wizardry flipping bottles, utensils and ingredients while a voiceover reminds us it's really cooking skills rather than bartender flair that goes into making Applebee's dishes delicious.

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by Steve Hall    Nov-16-12    
Topic: Commercials



Gap Celebrates True Love in Holiday Campaign

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With a campaign that touches upon the various forms of love and diverse family life, Gap is out with work that features Michael J, Fox and Tracy Pollan, musician Rufus Wainright and artist Jorn Weisbrodt, rapper Nas and his dad, the Atomics, Gia Coppola and Nathalie Love and others.

Created by Minneapolis-based Peterson Mills Hooks, the work aims to tout the brand's "love comes in every shade" campaign. The colorful and upbeat delivery is decidedly more low key and less in your face than, perhaps, Bennetton might approach the topic but that's Gap; non-controversial clothing for everyone.

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by Steve Hall    Nov-16-12    
Topic: Brands, Campaigns, Celebrity



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