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GoDaddy is continuing it "sexy but not sexy" approach to advertising. The brand changed direction earlier this year when it selected Deutsch to focus on the more serious nature of GoDaddy's business. It did. But not without leaving behind the one thing always present in every GoDaddy ad since the famed Candice Michelle courtroom wardrobe malfunction: scantily-dressed hot chicks.
Ben & Jerry's, with help from Silver + Partners (formerly Amalgamated), has launched Capture Euphoria, a program whereby Instagram photos that best represent ice cream-based euphoria with hashtag #captureeuphoria are selected to be featured in ads that will appear in the photo taker's home town. Ads will take the form of print ads in a local paper or magazine, a bus shelter or a billboard.
Remember back in the day when advertising was just advertising? Everyone understood it. Everyone put up with it. And no one had ever heard of RTB, SEM, DSP, CTR or any of the other mind-numbing terms we have come up with to describe what we do.
When TV ads ruled the airwaves and spokespeople just told us what to buy? It was a much simpler time. But we don't create TV ads any more. We create "brand experiences" and viral videos that pit guitar solos against drum solos. Wait, what?
Yup. Now to sell iced coffee, we drag race to determine whether the guitar solo or the drum solo is king of rock. And somehow that sells coffee. Whatever.
Apart from the fact it never gets tired watching Candice Swanepoel frolic about in a bikini, this Juicy Couture video employs YouTube's new click to shop technology. A frame surrounds an object in the video and when viewers click that frame, they are taken directly to a page on the brand's site where they can purchase the item.
It would seem asking a person to stop making noise, to move a car or to put out a cigarette is cause for violence in Israel. Otherwise, why would there be a non-violence campaign addressing these scenarios? Of course, there's violence all over the world and for much smaller offenses. Hell, you can get your head cracked open just for looking at a person the wrong way.
It's sad we need campaigns like this in the first place. It's even sadder we have to risk violence just for asking a person to do what they should be doing in the first place.
Created by Y&R Israel, the campaign is for the ministry of public security.
In its latest campaign to corral as many applicants as possible, University of Phoenix, with help from Arnold Worldwide, is out with a new campaign that says there isn't a shortage of jobs. There's just a shortage of qualified applicants. And the university is out to fix that with a new curriculum and partnerships with corporations that will enable to school to fine tune the education od students to meet the fast and ever changing needs of todays employers..
- Fear not, Danica Patrick fans, CEO Bob Parsons has announced Patrick will be in both of Go Daddy's two thirty-second Super Bowl ads next year.
- And speaking of the Super Bowl, Century 21 will appear in this year's broadcast following its inaugural appearance last year with Donald Trump, Apolo Anton Ohno and Deion Sanders. The brand will sponsor pre-game and have a :30 in the third quarter.
- GE's Juice Train delivered 500,000 gallons of orange juice from Florida to New Jersey in 156 seconds.
- Former host of Travel Channel's No Reservations Anthony Bourdain is none too pleased the network seemingly used his likeness in a Cadillac product integration ad without his permissions.
Here's a heart warming, pro-family PSA entitled Invisible family that asks us to focus on the importance of parenthood, the choices they make, the choices that are made for them and the sacrifices they make to love their children. Enough said. Just watch.
To help promote the Denver Center for the Arts production of Drag Machine, a drag queen-centric production, Denver agency gyro created posters that were placed strategically over existing faucets so that the faucets appeared to be... well...just look at the posters.
Big Boi of Outkast will be performing all of the Outkast hits at Affiliate Ball during Affiliate Summit on January 14th, 2013 in Las Vegas. Party strategist Darren Blatt says, "We needed another artist that could please the masses, just like Nelly did last year. I searched online for all of Outkast's hit songs and found 14 of them. It's rare to find an artist with so many memorable classics and I couldn't be more excited for this party! There will be many more surprises ahead for this one, stay tuned."
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