Ladies, Is Your Vagina Drier Than A British Comedy?
If it is, then Torontao-based Open has a new product for you. It's called Mae by Damiva and, apparently, it's the vaginal moisturizer you've always wanted.
Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines "drier than a British comedy" and "enough beating around the bush."
Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, "Frida by Damiva", is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.
The name Damiva, itself, is a combination of "Dame" and "Diva". Have at it, ladies.