Poignant Car Crash Story Touts Ronald McDonald House

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DDB Chicago and Thornberg & Forester created a touching video for the Ronald McDonald House that tells the story of a mother (Erin Maley), a tragic car accident and how the Ronald McDonald House came to her assistance.

The work is part of a campaign that aims to raise $1 million for the charity by December 31.

Of the work, Thronberg & Forester Co-Founder Scott Matz said, "Our friends at DDB Chicago conceived a very thoughtful campaign to elegantly connect images and textures that manifest in sync with the audio story. The ribbon ultimately wraps a special gift, initiating a call-to-action to support Ronald McDonald House Charities by inviting donations... and to get there, we follow Erin Maley's powerful testimonial."

by Steve Hall    Nov-29-12   Click to Comment   
Topic: Cause   

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