Leading up to election day and Washington State’s referendum 74, Redhook beer, with help from Seattle-based Frank Unlimited, has taken a pro same-sex marriage stance with an ad that says “getting married is so gay. It’s about time.”
It’s always a gamble when a brand takes a stand on such polarizing issues. At risk is the loss of business from one end of the spectrum or the other. But it’s admirable when a brand is brave enough to publicly share its collective beliefs
