- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.
- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.
- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.
- Talking cookies tout HGTV shows. Love It or List It. Property Brothers.
While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.
In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the whitepaper, you will learn:
Overly Sexy Wrong Creative
While we've seen all sorts of "get hired" ploys from out of work creatives over the years, this one from two recent Miami Ad School grads, Jason Burke and in Soo Kim made us laugh. It follows the tried and true infomercial approach to things and humorously promises "ultra high speed ideation, multi-brief capability, innovative thinking, compelling copy, awesome art work and incredible work ethic."
Check them out here.
Ford has signed a deal with Jimmy Fallon to help the brand create a :60 for Lincoln that will air during the Super Bowl. Fallon, with his 7 million Twitter followers as opposed to Ford's 172,000 and Lincoln's non-existent 750, will head up a crowdsourcing strategy that urges fans to help Fallon create the ad.
Fallon will direct followers to Steer the Script, a site that explains the promotion. Beginning December 5 with a tweet from Fallon who will pen the beginnings of a script for the :60, followers can reply with their suggestions.
Somehow miraculously a workable script will emerge from what will certainly be a cacophony of idiotic tweets from people who have no idea how to artfully craft a TV script, let alone a coherent 140 character tweet.
The celebration of Christmas is usually filled with images of snow falling, sleigh rides, reindeers and all manner of winter wonderland. And while some Australians pine for that, grocery chain ALDI, with help from BMF. wants Australians to realize what they have right in their own backyard; sun fun and, yes, Surfing Santas.
Of the work, BMF ECD Carlos Alija said, "A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It's actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa".
And, hence, we have surfing santas. Have a look.
That was an easy headline to write. Why? Ask yourself. When was the last time you saw an ad for a mattress that you actually remember. Go on. Think for a minute. Right. Nada, Zip. Nothing.
Now watch these two ads from LA-based Arcana Academy for Sealy. See? The most amazing mattress you have ever seen, right?
A couple weeks ago , I was briefed on a new company called OneSpot. Headed by venture capitalist and former head of interactive at the Houston Chronicle, Matt Cohen, the new company transforms existing content into ads that look more like content than ads.
After the briefing, I said the offering was "the perfect marriage of content marketing with the power and infrastructure of advertising." Yes, I really said that and yes, that quote is front and center on the OneSpot website which launches today.
Recently, so much has been written about content marketing which, as part of inbound marketing, is all about making sure the right information is in the right place when people come looking for it. But, people don't always know what to look for and they don't always know which available products and services could benefit them. Hence, the need for outbound marketing.